Written on 13 January, 2014 by Karen Lim-Sam
Five ingredients of a successful homepage For many people, your homepage design will be their first impression of your business – and you never get a second chance at a first impression. Investing in a homepage that will draw customers in and stop them from hitting the dreaded ‘Back’ button is very important. Here are our... Read more
Written on 08 January, 2014 by Karen Lim-Sam
Stop website content thieves from robbing your site Having original website content is a key factor to ranking well on Google, never mind having a user-friendly website. But what happens when other sites steal your work? Copyscape It’s a good idea to see where else your website content appears on the web and the best tool is Copyscape’s... Read more
Written on 17 May, 2013 by Uyen Vu
Three rules for optimising your website Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the art of content placement represents a grey zone for business owners thanks to conflicting beliefs about the impact of user... Read more
Written on 28 February, 2013 by Uyen Vu
The do’s and don’ts of landing pages If you’re an online business owner, your landing page is the virtual equivalent of a shop window. Mastering its presentation could translate to increased traffic, conversions and sales. Failing to invest in your landing page, however, is sure to have the reverse effect on potential customers and leads, who will... Read more
Written on 03 October, 2012 by Karen Lim-Sam
Five ways to grow your marketing database It’s no secret that your marketing database is your most powerful tool when it comes to driving engagement with your clients and building lasting customer relationships. A solid customer database is central to ensuring your prospects receive your message and sustain dialogue with your brand. However, a database full of... Read more
Written on 25 July, 2012 by Uyen Vu
The power of recommendations If you operate an online business, you can’t ignore the power of recommendation. Ratings and reviews are strong catalysts for conversions, with recent figures by Econsultancy highlighting that 61 per cent of consumers read comments by fellow customers before making a purchasing decision. But it’s not just your bottom line... Read more
Written on 03 April, 2012 by Clancy Clarke
Four basic SEO techniques to help your site rank Business owners strive to have their website appear on the first page of search engine results – it’s where potential customers look to first. To get there, you need to create a search engine optimisation (SEO) strategy that will boost your page rankings and get your business the exposure it... Read more
Written on 15 November, 2010 by Jonathan Crossfield
Directing traffic – leading customers to a sale It may seem obvious, but many websites fail because they don’t clearly articulate why - or even what - a visitor to the site should do. Sure, you as the business owner want them to buy your product or enquire after your service, but have you told them that? If... Read more