How to get conversions from your
Written on 04 April, 2016 by Verity Meagher
How to get conversions from your “About Us” page in 4 easy steps The “About Us” page is one of the most important to get right. On most websites it’s one of the half dozen most trafficked pages, which gives you a fantastic chance to speak to your customers and further your company’s marketing line. When designing your website, the trick is to... Read more
How to create a successful content marketing sales funnel
Written on 04 January, 2016 by Lisa Shannahan
How to create a successful content marketing sales funnel The second a potential customer comes into contact with one of your ads or lands on your site, you have the opportunity to make a sale. However, turning a visitor into an actual buyer can be a struggle. The best way to achieve this is to build an efficient and... Read more
5 B2B brands nailing it on Instagram
Written on 16 November, 2015 by Lisa Shannahan
5 B2B brands nailing it on Instagram Offering an excellent way to showcase products and initiatives, Instagram is a social media platform with plenty of potential. However, it can be a notoriously difficult one for many B2B companies to handle. Discover the secrets of five B2B brands that have mastered Instagram and see how you can engage... Read more
Apple News vs Facebook Instant Articles
Written on 10 August, 2015 by Karen Lam
Apple News vs Facebook Instant Articles Last month, Apple announced its News app, a sleek new reader for iOS 9 that will aggregate news stories from major publishers and serve them up to users based on their interests and behaviours. The announcement came about a month after Facebook launched Instant Articles, a feature streamlining the click-to-read... Read more
Written on 30 July, 2015 by Emily Rice
How to craft an effective call to action A well-crafted call to action (CTA) can be the difference between capturing a lead and missing out on an opportunity. Your CTA should be compelling, easy to understand and well placed on the page. Learn how to hone your CTAs and improve your conversions with these simple tips. 1. Use... Read more
Written on 17 July, 2015 by Emily Rice
Five tools for efficiently auditing website content As search engines grow ever more sophisticated and web users become increasingly accustomed to websites that fulfil their needs quickly and seamlessly, content has cemented itself as the most important element for any site. Find out whether your pages are hitting the mark with a content audit that will root... Read more
Written on 28 April, 2015 by Evelyn Elsted
The benefits of blogging for your business It seems like everyone is doing it these days, but is setting up a blog for your business really the right way to go? There are some big benefits to business blogging, but before you take the plunge, here are a few handy bits of advice to consider. Reasons to... Read more
Written on 12 December, 2014 by Verity Meagher
Engage your audience with excellent infographics Infographics are big business – and with good reason. A single infographic on your website can deliver a huge amount of information in a fun format, and it’s an excellent asset for sharing via social media. Humans are very visual, so by crunching information into an attractive infographic you’re giving... Read more
Written on 21 November, 2014 by Verity Meagher
Is your dated website ruining your business? You’re likely to have spent a significant amount of money getting your website ‘just right’, so it’s understandable if you’re resistant to regular makeovers. But be warned – a dated website could be seriously damaging your business. Keep ahead of the curve The online world changes quickly, and what was... Read more
Written on 04 March, 2014 by Karen Lim-Sam
Three easy steps to better landing pages Generate better leverage from your website with efficient landing pages. Gone are the days when one fairly basic and generic landing page would do. Now you need to start thinking about new ways to tempt to your customers to stick around and spend their money. Variety is the spice of... Read more