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content marketing

How to create a successful content marketing sales funnel
Written on 04 January, 2016 by Lisa Shannahan
How to create a successful content marketing sales funnel The second a potential customer comes into contact with one of your ads or lands on your site, you have the opportunity to make a sale. However, turning a visitor into an actual buyer can be a struggle. The best way to achieve this is to build an efficient and... Read more
Written on 04 July, 2014 by Evelyn Elsted
The difference between B2B and B2C content marketing Position yourself as an expert When you’re communicating with B2B clients, one of the best ways to attract attention and loyalty is to promote the impression that you’re an expert in your field. This can be achieved in a number of ways, such as by writing valuable and timely news... Read more