Written on 22 October, 2013 by Karen Lim-Sam

Protecting your brand online Everyone wants the perfect dot-com web address, but often businesses don’t think any further than that. If you don’t register multiple domain extensions for your chosen domain, you may actually be harming your business and brand online. Domain hijacking Unscrupulous internet businesses, hackers and spammers often use common or popular... Read more
Categories: Domains, Marketing, Small Business | Tags: brand, domain names

Written on 12 July, 2012 by Karen Lim-Sam

What’s in a name? In the offline world, your business name can reinforce your brand values and provide your company with a competitive edge. If you’re an online business owner, however, your domain name not only sets your company apart from an endless web of competitors, it can also have powerful implications for online... Read more
Categories: Domains | Tags: brand, domain names, online business

Written on 01 January, 2006 by Netregistry

What’s in a brand? Negative or positive, everyone and every business stands for something. You can't always control the opinions others form about your business, but you can influence them. The challenge is to ensure your brand represents what you want it to stand for and that it's viewed in a positive way by... Read more
Categories: Marketing | Tags: brand