LinkedIn's Power Profiles and what you can learn from them
Written on 26 October, 2015 by Lisa Shannahan
LinkedIn’s Power Profiles and what you can learn from them Naomi Simson, Ruslan Kogan and Jaimes Leggett: what do these names have in common? Besides being wildly successful in their respective careers, they are also this year’s most viewed professionals on LinkedIn – otherwise known as LinkedIn’s Power Profiles. LinkedIn’s Power Profiles come from all professions, including human resources, marketing,... Read more
How to humanise your brand
Written on 19 October, 2015 by Karen Lam
How to humanise your brand Marketing shouldn’t only be about chasing leads and creating sales. Building solid relationships with your clients is just as important. A good relationship can result in an ongoing stream of revenue for your business rather than a one-off purchase, so learn how to resonate with your audience and work on... Read more
Written on 19 August, 2013 by Karen Lim-Sam
Protecting your business’ image In an increasingly transparent online world you need to realise that your business decisions and actions have greater exposure and are easily circulated through social media. Therefore the decisions you make need to be well informed to ensure that your business will expand and benefit from them. Whilst the media... Read more
Written on 13 May, 2013 by Uyen Vu
The importance of branding 

In the online world, your brand is your biggest marker of professionalism. Businesses that invest in a compelling, consistent brand presence enjoy stronger customer relationships and higher levels of conversion, equating to higher profits and ROI. Good branding speaks volumes about your company’s values, direction and ability to deliver on... Read more
Written on 11 January, 2012 by Clancy Clarke
6 ways to build your online brand effectively Your business brand is the story and image of your business – a story that consumers share and engage with. It is the personality, if you like, of you or your business and it distinguishes you and positions you in the market even though you may be offering similar products... Read more