Spying on the competition
Written on 24 September, 2015 by James Baylis
Spying on the competition: An essential for businesses To stay ahead of your competitors, you need to know exactly what you’re up against. By keeping track of how they operate, you can give yourself an edge and help your business get ahead of the pack. There are plenty of tools available to help you extract insights into what... Read more
Written on 13 November, 2012 by Uyen Vu
How to reach your untapped market While it’s true that online business don’t have the same advantages offered by face-to-face interactions, they do have access to a suite of analytical tools that make light work out of reaching untapped markets. The data-driven nature of the internet has made it easy to collect and analyse customer information... Read more
Written on 20 April, 2012 by Verity Meagher
Are you making the most of your PPC advertising? Your main objective of Pay Per Click (PPC) is to get traffic to respond to your specific call to action. You may want them to buy a product or service, subscribe to your business newsletter or click on an ad. It all sounds easy. But if you’re new to PPC,... Read more
Written on 20 January, 2012 by Karen Lim-Sam
Use online reporting to improve conversions If you’re marketing your business online, then analysing your website’s statistical data is going to benefit you. If you have built your website, you should take advantage Google Analytics to find out about the activity of your site. If your site was designed by a professional, it is possible the... Read more
Written on 08 August, 2008 by Jonathan Crossfield
How to install Google Analytics Google Analytics is one of the most useful tools you can add to your website. Installing analytics gives you access to many site performance indicators: from traffic statistics, to the keywords visitors are using to find your page, Google Analytics can be used to measure and monitor your site’s stats.... Read more