Written on 01 May, 2006 by Mark Walters
Elements of a successful advertising campaign Most business owners do not explore new marketing strategies until they experience a sharp decline in their revenue. Advertising campaigns are not evergreen. They evolve and grow, improve and degenerate. Most work at home, or small business owners shell out a substantial amount of money for a good ad campaign... Read more
Written on 01 January, 2006 by WebCentral
Is traditional advertising dead? What is fragmentation? Talk to almost any advertising agency, or company exec, about advertising and promotion and you will almost certainly hear the buzz words “fragmented advertising” and “consumer-centric campaigns” and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today. What is fragmentation exactly? It’s... Read more