Stop website content thieves from robbing your site
Having original website content is a key factor to ranking well on Google, never mind having a user-friendly website. But what happens when other sites steal your work?
It’s a good idea to see where else your website content appears on the web and the best tool is Copyscape’s free service. Simply enter your URL into the site and within seconds you’ll be shown other pages where your text exists. With a premium account you can also search documents to make sure that any content you write or buy is completely original.
If you want to keep track of your website content as you publish it (and as people steal it), you can set up Google Alerts. You’ll have to do this for each new piece of content you put online, which can be a hassle if you regularly update your blog, but you’ll quickly see who’s ripping off your content.
To show you’re the original author of your work, you can now link any and all articles you publish to your Google+ profile. Doing this will tell the search engine that it was you who originally wrote the article, and if it is copied yours will rank higher in search results.
Getting the most from scrapers
Normally your website content will be stolen by a piece of software called a scraper. These are almost impossible to stop, but with a special bit of code or handy WordPress plugin you can add a few lines of text to your article as it appears in your RSS feed (where most content is stolen) that gives you and your site credit and can also include links back to your site and your social media properties.
What to do about content thieves
If there are sites that are constantly stealing your website content, there’s unfortunately very little you can do about it. By checking their WHOIS data you may be able to find a contact email and ask them to stop stealing from you. Otherwise you could get in touch with their hosting provider and attempt to have their website taken down. Another option is to get in touch with DMCA, who may be able to help get their site removed.
Blogging can be a challenging task when faced with the prospect of website content thieves. But by being prepared and knowing how and when to take action, you can stop other sites stealing your work and reap the benefits of a growing audience.
Although, it’s easy for people to copy your original website content it shouldn’t deter you from writing and publishing content on your website. By proving that you are the original source of the content will help your business in the long run from a search engine optimisation aspect that will hopefully increase traffic to your site.
So if you don’t already yet, set up a blog section on your website and start publishing some original content. Call one of our WebCentral consultants on 1800 800 099.