Business blogs can act as a very effective marketing tool and are a great way of generating sales leads.

By regularly contributing to a topical business blog you are able to engage and converse with potential customers, addressing topical concerns and interests – all the while demonstrating the benefits which your business can bring to them, ultimately generating customer loyalty. Business blogs attract search engines, display your company personality and encourage customer participation

When blogging you become the niche expert on that subject which you are discussing. Remember that content is the pivotal factor in a blog. Blog posts must be kept fresh, original and relevant in order to build a loyal following.