Spoil your website this Christmas

Written on 27 November, 2014 by Georgia Leaker
Categories: Search Engine Optimisation, Web Design & Content | Tags: marketing, small business, web design

It’s the holidays, so why not spend some time this silly season getting rid of the silly on your website and make sure it sparkles over the New Year.

Give it a makeover

Start by replacing blurry photos with high quality snaps and critically assessing any other logos or image that might look tacky or out of date. Your colour scheme might also need sprucing, especially if the font is difficult to read against the background. After all, it’s difficult not to judge a book by its cover, especially if that book is an e-commerce website.

Clean up all copy

If you’re going to give your website a physical make over, then you also want to make sure your copy packs a punch and shows off your brand’s personality. Hiring a copywriter doesn’t cost much, but the benefits leave you with glittering copy that will entice potential customers to ask Santa to leave your products under the tree. While we’re on the topic of copy, make sure your contact information is up to date, otherwise Santa won’t be able to find your chimney at midnight.

Make sure it’s secure over the holiday season

While the big man in red might be welcome, you don’t want to find hackers messing with your code while you’re taking a well deserved holiday between Christmas and New Years, so now is the time to ensure you are running the latest version of your content management system and that you have a industry-approved security product installed, especially if you keep sensitive customer information such as passwords or credit card details.

Check out how it ranks in Google

If the Google Spider can’t find you, how are potential customers supposed to? Christmas shopping can be stressful, so make sure your metadata is packed with relevant keywords to make it easier for search engines to suggest your brand so they can check things off their list and get back to glazing the ham. You also want to ensure you have correct header tags and that all your images are labelled clearly, as they also affect your search engine rankings.

Analyse your analytics

Speaking of Google and your SEO rankings, if you’re not already signed up with Google Analytics and Google Webmaster Tools, this is the ultimate gift you can give your website and small business. These tools, including customer demographics and how they are finding your page, can help you better understand your customer so that in the New Year, you’re two steps ahead of the competition.