Category:

Social Media

Written on 23 July, 2015 by Emily Rice
Which social media platform has the best-performing adverts? In social media advertising, it can be easy to spend dollars where they’re not deserved. So where should you invest your social budget, and which platform has the best-performing adverts? The answer is a little more complex than you may think. Facebook With over 1.44 billion monthly active users worldwide,... Read more
Written on 31 March, 2015 by Verity Meagher
Free social media analytical tools you should be using Freely available and offering valuable insight into consumer and client behaviour, the analytics gleaned from your social media platforms are invaluable. But are you one of the many businesses struggling to make sense of an overabundance of analytical information? It may be time to switch to a more convenient way... Read more
Written on 28 January, 2015 by Georgia Leaker
Social Media Management: Taking the Overwhelm Out of Social Media With social media increasingly the preferred place for most people to hangout online today, it makes perfect sense that you’d want to grow and engage your audience where they’re spending most of their time. Trouble is, most small businesses don’t know how to use all of the platforms or often... Read more
Written on 11 December, 2014 by Karen Lim-Sam
How to pick the best social media platform for your business With so many social media sites clamouring for your attention, it’s hard to know where you should invest your time. We look at four of the most popular networks to help you decide which will best suit your audience and offer the kind of return on investment you’re hoping for.... Read more
Written on 21 October, 2014 by Evelyn Elsted
Get appy: App-building tools for your business Could your business benefit from a mobile app? Do you have a brilliant idea but aren’t sure you have the creative muscle to make it? App-building tools are popping up online, making it easy for you to design and make your own app with no technical expertise required. Here are... Read more
Written on 20 October, 2014 by Georgia Leaker
What else can I do to improve my website? So you’ve built your website, set up a personalised email account, bought an SSL Certificate, added a couple of sub domains and had an SEO assessment but you’re still not getting the hits you’d like and your budget and resources are limited. If you’ve run out of ideas on how... Read more
Written on 23 September, 2014 by Karen Lim-Sam
The age of sponsored content As web users grow more technologically adept, they are finding it easier to tune out traditional forms of online advertising. Things like banner ads are becoming more invisible to the average user and, in the wake of widespread ‘ad blindness’, brands are starting to turn to new avenues for connecting... Read more
Written on 22 July, 2014 by Lisa Shannahan
Making Facebook work harder for you… for free Your Facebook business page can be an incredibly effective tool for marketing your business, and it doesn’t have to cost you a fortune. Despite all the technical talk of algorithms and the ever-stronger push to pay to promote your posts, there are a number of simple techniques you can implement... Read more
Written on 16 July, 2014 by Alan Sarkissian
How To Generate Leads Using Video Marketing: Part 1 Are you losing customers because you don’t know how to attract prospects? Do you really understand how video and social media work? Wouldn’t your strategy and tactics be vastly different, if you understood how to structure your campaigns? As you know, small business marketing is all about visibility . .... Read more
Written on 30 June, 2014 by Verity Meagher
Is 2014 really the year of mobile marketing? “The year of mobile marketing” is a phrase that’s been bandied about for several years without the promised spike ever quite arriving. But that doesn’t mean you can afford to ignore it. The growth of mobile marketing While mobile marketing hasn’t quite reached the epic proportions that would cement it... Read more