Category:

Social Media

Target your ideal customer with Facebook marketing
Written on 11 April, 2016 by Lisa Shannahan
Target your ideal customer with Facebook marketing As of December 31st, 2015, there were 1.59 Billion active Facebook users. That means that nearly every fourth person on this planet is an active user, which gives you a tremendous potential to reach out and connect with your ideal customers. However, one of the problems with Facebook advertising, and... Read more
Using search, social, and email marketing to boost website traffic
Written on 28 March, 2016 by Lisa Shannahan
Using search, social, and email marketing to boost website traffic Your online marketing approach, from the channels you choose to how you make use of them, can make a huge difference to the overall success of your website. As the saying goes, having a website without any traffic is like having a billboard in the desert… not the best use... Read more
Meerkat v Periscope for brands
Written on 23 November, 2015 by James Baylis
Meerkat v Periscope for brands Facebook v Myspace, Instagram v PicPlz, YouTube v Vimeo… the social media landscape has long been dominated by battles over the hottest platform, and this year is no different. Mobile live-stream apps Meerkat and Periscope both launched within a few days of each other, and since then marketers have been... Read more
5 B2B brands nailing it on Instagram
Written on 16 November, 2015 by Lisa Shannahan
5 B2B brands nailing it on Instagram Offering an excellent way to showcase products and initiatives, Instagram is a social media platform with plenty of potential. However, it can be a notoriously difficult one for many B2B companies to handle. Discover the secrets of five B2B brands that have mastered Instagram and see how you can engage... Read more
The pros and cons of social media automation
Written on 02 November, 2015 by Karen Lam
The pros and cons of social media automation Tools that allow you to automate your social media actions and save you time might sound like a dream come true, but if you want social media automation to work effectively for your business then you need to put some processes in place. The pros 1. Become more organised There... Read more
LinkedIn's Power Profiles and what you can learn from them
Written on 26 October, 2015 by Lisa Shannahan
LinkedIn’s Power Profiles and what you can learn from them Naomi Simson, Ruslan Kogan and Jaimes Leggett: what do these names have in common? Besides being wildly successful in their respective careers, they are also this year’s most viewed professionals on LinkedIn – otherwise known as LinkedIn’s Power Profiles. LinkedIn’s Power Profiles come from all professions, including human resources, marketing,... Read more
Keeping it professional on social media
Written on 15 October, 2015 by Lisa Shannahan
Keeping it professional on social media Building a strong social presence for your business takes a lot of skill. Not only do you need to ensure you have plenty of stellar content to entice people to return, you also have to find that balancing point between personality and professionalism. Learn how to be perfectly poised across... Read more
Written on 07 September, 2015 by Lisa Shannahan
The rise of native advertising With increasing proof that banner ads don’t work, the rise of digital platforms and increasing demand for digital advertising solutions, native advertising is quickly becoming the popular choice in the land of digital marketing. If you’re wondering what native advertising is, and whether it’s a good fit for your business,... Read more
Written on 03 September, 2015 by Karen Lam
5 social media advertising mistakes to avoid As organic reach fails to deliver results on social media, more and more brands are turning to paid advertising to achieve cut-through on these platforms. Social media behemoths such as Facebook, Instagram and Twitter are constantly rolling out new advertising solutions and targeting opportunities to help marketers get the best... Read more
Apple News vs Facebook Instant Articles
Written on 10 August, 2015 by Karen Lam
Apple News vs Facebook Instant Articles Last month, Apple announced its News app, a sleek new reader for iOS 9 that will aggregate news stories from major publishers and serve them up to users based on their interests and behaviours. The announcement came about a month after Facebook launched Instant Articles, a feature streamlining the click-to-read... Read more