Category:

Social Media

Written on 31 October, 2016 by Karen Lam
SEO vs social media marketing There are many decisions you have to make as a business owner, such as how much you charge for your product or service, whether you use Google Docs or Microsoft Office, and ultimately, which mediums you use to promote your business. Two mediums you'll most likely know about and have... Read more
Written on 24 October, 2016 by James Baylis
Do I have to pay to use social media for my business? Short answer: no, but you should. Long answer: keep on reading. Social media has arguably been the biggest entity that has shaped online shopping, human culture and how we interact with friends and businesses. With more than three million businesses using Facebook on a daily basis, social media has become... Read more
How to build a great Facebook campaign
Written on 05 September, 2016 by Julie Doubinski
How to build a great Facebook campaign Currently, there are 15,000,000 Facebook users in Australia. If you think your potential business customers are on Facebook, you should definitely consider running Facebook advertising campaigns. So, where do you start? You can run Facebook ads using your personal account by selecting the “Advert Manager” tab on the left-hand side... Read more
Building a target audience for Facebook advertising
Written on 29 August, 2016 by Julie Doubinski
Building a target audience for Facebook advertising Before you start advertising on social media, you need to ask yourself: “how well do I know my customers?” Whether you are selling apple pies, gum boots or dental equipment, it is important to understand your market and who you are selling to. This group of people, or market segment,... Read more
Can I have a Facebook page instead of a website?
Written on 15 August, 2016 by Karen Lam
Can I have a Facebook page instead of a website? With more than 1.6 billion active users and over 65% of the entire Australian population on Facebook, do you really need to spend time running and managing a website? Wouldn’t it be easier just to use Facebook instead? (Source) This is a question asked by many new and established business... Read more
Which is the right social media channel for my business?
Written on 01 July, 2016 by Julie Doubinski
Which is the right social media channel for my business? Australians love social media and they spend a lot of time browsing various social media apps. Overall Australians spend more than 4 hours a day on the internet and most of this time (about 3 hours!) is spent browsing social media. In comparison, traditional entertainment media like TV gets only... Read more
Facebook advertising for businesses
Written on 20 June, 2016 by Lisa Shannahan
Facebook advertising for businesses You can’t debate the value of social media as an advertising tool these days. It has an incredible reach, with a huge pool of users across most demographics, and a wide range of platforms to suit a number of different purposes. More than that, their users not only spend a... Read more
5 reasons your business needs social media
Written on 13 June, 2016 by Lisa Shannahan
5 reasons your business needs social media While social media was traditionally viewed as primarily a platform for pleasure, it is increasingly being recognised as a valuable tool for businesses. We look at some of the key benefits social media could offer your business. Keeps you front-of-mind There are so many brands out there these days that... Read more
Why you are losing money managing your own social media
Written on 16 May, 2016 by Verity Meagher
Why you are losing money managing your own social media Does your business have a barely-visible social media presence that hasn’t been updated in years? Worse still, do you have an active social media strategy that isn’t showing any meaningful results? Small business owners in Australia know the importance of having a social media presence, after all more than half... Read more
Why does my business need social media?
Written on 26 April, 2016 by Lisa Shannahan
Why does my business need social media? Not all that long ago, social media was basically just a timewaster. While for some consumers it still is, it has become something much more lucrative for businesses. Precisely because of the sheer amount of time people spend on social media every day, it has become a highly valuable tool... Read more