Social Media Management: Taking the Overwhelm Out of Social Media

Written on 28 January, 2015 by Georgia Leaker
Categories: Social Media | Tags: social media

With social media increasingly the preferred place for most people to hangout online today, it makes perfect sense that you’d want to grow and engage your audience where they’re spending most of their time.

Trouble is, most small businesses don’t know how to use all of the platforms or often find it too time-consuming to get everything done across all the various channels. And it’s not too surprising, with so many platforms available, it’s difficult to find the time to learn each effectively, let alone reap any of the benefits.

The benefits of social media for small business

Too often small business owners aren’t seeing the value of social media and conclude it doesn’t work for them. The reasons often cited include there being a lack of leads, enquiries or direct sales. But with so much growth and adoption of social media networks by both consumers and companies, it would be harsh to dismiss it entirely.

If done well the benefits of social media can be many. From driving website traffic and creating awareness to building stronger customer relationships and obtaining new customers. So how do you find the time to learn, use and get a measurable return from social media?

A solution to effective social media management

Given the array of social networks you can choose from, it’s becoming increasingly important to first develop your plan for how social media might help your business. This first step cannot be underestimated.

If you were given the opportunity to pitch your business to a room full of potential customers, you’d be foolish to just turn up un-prepared. But that’s what most businesses do on social media every day.

Outsourcing a social media manager will help build your brands personality into something that can be communicated through each of your networks.

By creating and optimising each of your profiles and establishing a consistent publishing routine, to responding quickly to comments, encouraging social sharing and follower growth - to spark big engagement. They’ll commit to a publishing schedule to ensure maximum exposure and can also manage contests and Facebook or Twitter advertising should it be suitable for your business.

Outsourcing through WebCentral

WebCentral are now offering customised social media management for all of our clients.

If you’re a small business owner with limited time and resources, why not consider outsourcing your social media marketing, to your own experienced online marketing manager through WebCentral.

Call us today to learn how we can help you build your business through social media on 1800 800 099