Small Business

Spying on the competition
Written on 24 September, 2015 by James Baylis
Spying on the competition: An essential for businesses To stay ahead of your competitors, you need to know exactly what you’re up against. By keeping track of how they operate, you can give yourself an edge and help your business get ahead of the pack. There are plenty of tools available to help you extract insights into what... Read more
Written on 28 April, 2015 by Evelyn Elsted
The benefits of blogging for your business It seems like everyone is doing it these days, but is setting up a blog for your business really the right way to go? There are some big benefits to business blogging, but before you take the plunge, here are a few handy bits of advice to consider. Reasons to... Read more
Written on 12 December, 2014 by Verity Meagher
Engage your audience with excellent infographics Infographics are big business – and with good reason. A single infographic on your website can deliver a huge amount of information in a fun format, and it’s an excellent asset for sharing via social media. Humans are very visual, so by crunching information into an attractive infographic you’re giving... Read more
Written on 23 September, 2014 by Verity Meagher
Amplification: How to attract people to your website It’s one thing to spend time crafting great content for your website, but getting people to read it is quite another. Amplification is the art of making sure your message gets out there on a variety of owned, paid and earned media channels. Good-quality content is essential for the wellbeing... Read more
Written on 30 July, 2014 by Evelyn Elsted
15 marketing tips from five of the best Marketing is crucial to business growth. However limited resources, competing priorities and uncertainty about how to develop a strategy and manage its implementation often mean it is left out of many small businesses plans. A team of Australia’s best innovators, brand developers, designers and researchers will help to demystify marketing... Read more
Written on 30 June, 2014 by Georgia Leaker
Why your offline business needs an online presence You might be a shop owner who attracts most of your customers by being located on a busy shopping strip that sees a lot of foot traffic, or a small-firm lawyer who garners business through traditional methods of networking and word of mouth. “I don’t need a website,” you say... Read more
Written on 12 March, 2014 by Georgia Leaker
Build a website in 30 minutes Having an online presence is crucial in this day and age, with most people using Google or the online Yellow Pages to find the contact details of a business. They want a phone number, a street address and, most importantly, a web address. Yet the Australian Bureau of Statistics recently... Read more
Written on 30 January, 2014 by Jonathan Crossfield
What business are you really in? Customers don’t buy products. You read that right. Before you click away thinking I’ve finally given up on life and gone ga-ga, think about it for a moment. Customers don’t buy products – they buy the means of achieving a personal goal. That means your business isn’t really the product... Read more
Written on 19 August, 2013 by Karen Lim-Sam
Protecting your business’ image In an increasingly transparent online world you need to realise that your business decisions and actions have greater exposure and are easily circulated through social media. Therefore the decisions you make need to be well informed to ensure that your business will expand and benefit from them. Whilst the media... Read more
Written on 13 May, 2013 by Uyen Vu
The importance of branding 

In the online world, your brand is your biggest marker of professionalism. Businesses that invest in a compelling, consistent brand presence enjoy stronger customer relationships and higher levels of conversion, equating to higher profits and ROI. Good branding speaks volumes about your company’s values, direction and ability to deliver on... Read more