Category:

Small Business

why professional emails are important

Written on 25 January, 2022 by Lisa Shannahan

Why You Should Use a Professional Email Address It’s almost impossible to do business these days without an email address. Importance of Professional Emails Maintaining a professional image Clear link to your website Reduce risk of being marked as spam Organise your emails by purpose Collaborate with your team   While it can be tempting to try and... Read more
Categories: Small Business
be proactive with website live support chat software

Written on 17 January, 2022 by Melissa Toh

Boost Your Customers’ Online Experience with Chat Brands are constantly striving to improve customer experiences.  Of course, they want to sell their products online, but it is also essential to use every opportunity to build loyalty and brand advocacy.  All businesses want their customers to be talking positively about their customer service and online experience. How Live... Read more
Categories: Small Business
increasing need for security why ssl certificates is crucial for your business website

Written on 12 January, 2022 by Melissa Toh

The Increasing Need For Security – How SSL is Critical for Your Business “Over the 2020–21 financial year, the ACSC received over 67,500 cybercrime reports, an increase of nearly 13 per cent from the previous financial year.  The increase in volume of cybercrime reporting equates to one report of a cyber attack every 8 minutes……..”   Australian Cyber Security Centre - Annual Cyber... Read more
Categories: E-commerce, Security, Small Business | Tags: security
The M365 Suite and Using Collaboration to be More Productive

Written on 10 January, 2022 by Melissa Toh

The M365 Suite and Using Collaboration to be More Productive Microsoft 365 (M365 suite) is a subscription service that looks to improves the integration, security, productivity and collaboration performance of business. The Microsoft 365 apps for business offer a powerful turnkey solution for smaller businesses who want a more integrated and secure way of using Windows 10 and Office 365.... Read more
Categories: Small Business, Transformation
How to Develop a Winning Acquisition Strategy

Written on 07 January, 2022 by Melissa Toh

How to Develop a Winning Acquisition Strategy Gone are the days when customers were happy to be addressed as part of a mass audience. Today, customers are increasingly channel-agnostic. That means they are happy to engage with your business in different ways, from in-store purchases to purchases on your website e-commerce facility or even directly from a... Read more
Categories: E-commerce, Small Business | Tags: customer behaviour
Is 2022 Your Year for Online Retail Success

Written on 05 January, 2022 by Melissa Toh

Is 2022 Your Year for Online Retail Success? No one can say the travails of the past couple of years have not boosted the e-commerce business. More and more people have been exposed to the concept of an e-commerce online store. In many cases, they turned to e-business because they have been in lockdown and were not able... Read more
Categories: E-commerce, Small Business | Tags: e-commerce, online business
is com or com au better

Written on 29 December, 2021 by Melissa Toh

Questions to Ask When Deciding Between a .com and .com.au Domain Length: 7 min read How to decide between a .com & .com.au Where are your customers based? Will you take your business global? Is your domain name available? New .au direct domains in 2022   Your domain name is your business’s online identity, it helps your clients find your business.... Read more
Categories: Domains, News, Small Business
how to future proof your business organisation

Written on 27 December, 2021 by Melissa Toh

How to Future Proof Your Business “Any company that can’t imagine the future, won’t be around to enjoy it.” CK Prahalad Decades ago, the pace of change was slow enough that the future seemed a distant prospect. The car people were driving would still be around next year. Technology lasted for years instead of weeks. Companies... Read more
Categories: Small Business, Transformation | Tags: business
diy small business bookkeeping

Written on 24 December, 2021 by Melissa Toh

The Truth Behind Successful DIY Bookkeeping For the owners of a small business, time is of the essence. Flying solo or with a small team, business owners need to cover many bases. One of those bases is financial record keeping or small business bookkeeping. If your accounting and bookkeeping records are current and accurate, chances are... Read more
Categories: Accounting & Finance, Small Business | Tags: accounting software
effective email marketing strategies & tips

Written on 17 December, 2021 by Melissa Toh

Effective Email Marketing Strategies for Your Business You've crafted the perfect email campaign, and you've sent it to all your subscribers. Why then are you still not achieving your email marketing goals? If your subscribers are not opening your emails, or worse, unsubscribing from your mailing list, it’s time to rethink your email marketing campaign strategy. There... Read more
Categories: Email Marketing, Marketing, Small Business