Category:

Small Business

How to build a great Facebook campaign
Written on 05 September, 2016 by Julie Doubinski
How to build a great Facebook campaign Currently, there are 15,000,000 Facebook users in Australia. If you think your potential business customers are on Facebook, you should definitely consider running Facebook advertising campaigns. So, where do you start? You can run Facebook ads using your personal account by selecting the “Advert Manager” tab on the left-hand side... Read more
Can I have a Facebook page instead of a website?
Written on 15 August, 2016 by Karen Lam
Can I have a Facebook page instead of a website? With more than 1.6 billion active users and over 65% of the entire Australian population on Facebook, do you really need to spend time running and managing a website? Wouldn’t it be easier just to use Facebook instead? (Source) This is a question asked by many new and established business... Read more
4 content marketing mistakes made by small businesses
Written on 01 August, 2016 by Lisa Shannahan
4 content marketing mistakes made by small businesses As competition gets tougher and products and services become more similar, businesses must get creative to stand out. 78% of CMOs see content marketing as the future of advertising with marketers allocating a quarter of their budget towards it: (Source) Content marketing is still fairly new and many small businesses... Read more
Why new and small businesses need marketing
Written on 18 July, 2016 by Small Business Festival Victoria
Why new and small businesses need marketing Have you’ve started a business recently? Or maybe you’ve been running for years, growing your business from the ground up? Maybe you’ve taken over a family business? Small businesses like yours make up more than 95% of all businesses in Victoria, employing millions of people, in every industry and sector... Read more
Written on 27 June, 2016 by Katharine Gray
7 ways to grow your business with Small Business Festival Victoria 2016 Are you trying to grow your business? Or maybe you’re thinking of striking out on your own? The Small Business Festival Victoria is back in 2016. From 1 – 31 August, there will be more than 450 events for small businesses to learn, get support and grow their network. Not... Read more
5 areas costing you traffic and leads online
Written on 09 May, 2016 by James Baylis
5 areas costing you traffic and leads online Is your website getting you all the traffic, leads, and phone calls you were hoping for? Have your efforts to compete online felt a lot like pouring money down the drain? If your online presence isn’t performing as well for you as you’d hoped, there’s a good chance you could... Read more
5 mistakes startups make
Written on 07 December, 2015 by Karen Lam
5 mistakes startups make With the abundance of information and tools available online, and the rapid growth of technology in the 21st century, there has never been a better time for budding entrepreneurs to create businesses that innovate and disrupt. However, it can be daunting to venture into the world of new business when... Read more
7 time management tips for the holiday season
Written on 09 November, 2015 by Verity Meagher
7 time management tips for the holiday season As jingle bells ring and the silly season gets into swing, breakfast events, parties and end-of-year wrap-ups start to take over our day-to-day working lives, making it difficult to manage time, complete daily tasks, and plan for next year. If you want to get the most out of the holiday... Read more
Stay Smart Online Small Business Guide
Written on 13 October, 2015 by Lisa Shannahan
Stay Smart Online releases free Small Business Guide Did you know that 60% of businesses who experience a cyber attack go out of business within 6 months? Privacy and security online are vitally important for small businesses, not only for protecting the information your clients share with you (like their payment and contact details) but for restricting access... Read more
Wearable technology: How will it affect your business?
Written on 01 October, 2015 by Lisa Shannahan
Wearable technology: How will it affect your business? With the latest round of wearable tech offering more affordable and accessible options to the average consumer, is your business prepared for how the technology will change the playing field? Not only does this new wave of technology offer cutting-edge ways of staying in touch and ahead of the game,... Read more