Setting goals for online success

Written on 08 January, 2013 by Karen Lim-Sam
Categories: Marketing, Search Engine Optimisation | Tags: online business

A new year is synonymous with fresh energy and renewed motivation for realising your goals. But if you’re a business owner, it’s the ideal opportunity for supercharging your digital presence and allowing your online resolutions to take hold. Here are four shortcuts to a bright and productive 2013.

  1. Invest in another channel

    Whether it’s rolling out a mobile-optimised site or building a tablet experience that leaves users hooked, investment in a new channel can spell big gains for customer loyalty, conversion and profits. This year, endeavour to expand your digital presence across multiple channels and commit to observing the results. A minor burden on your wallet could equal a major leap towards the future of your business.

  2. Try a fresh platform on for size

    If the last 12 months were characterised by sluggish sales, then it’s likely your digital shopfront is not up to scratch. That’s why it pays to take a long hard look at your online platform and think seriously about whether overhauling it might earn you better results. Although re-platforming might present logistical issues in the short term, the web performance pay-offs make the process worthwhile. Don’t let fear of change stop you from taking strides towards your digital fitness.

  3. Get onboard with social media metrics

    It’s likely that you’ve jumped onboard the social media bandwagon, but when was the last time you addressed your social media metrics? The buzz surrounding social media means it’s easy to forget that it’s the numbers that count. This year, establish some firm KPIs around your Twitter, Facebook and LinkedIn presence and ensure your social media reach is on track. If you apply discipline when it comes to the social media arena, your customer relationships will become more profitable as a result.

  4. Let the data do the driving

    Online businesses might be data-driven by nature, but many online business owners leave number crunching by the wayside – a practice that can see them sacrifice the customer intelligence that sparks profitability and increased sales. Make sure you master your analytics tools and use these reports to move your business forward.

The start of the year is the perfect time for setting big goals and introducing KPIs that are bound to make your business shine.

Get your business setup with the tools that can help you measure your online success success. WebCentral’s SEO will set you up with all the Google tools such as Analytics, Webmaster Tools, Places and Goal reporting, that will give you an insight into your current web presence to help you set new business goals for 2013.

What are your biggest online goals for the year ahead?