Search Engine Optimisation

Written on 30 May, 2012 by Uyen Vu
How to get on Google’s good side Forget about wining and dining your clients. These days, it’s more important to get intimate with Google. Despite competition from rivals, Google dominates the online search market with an impressive 80.65 per cent share, according to StatOwl. The search giant might have an enormous market presence but it has an... Read more
Written on 23 April, 2012 by Clancy Clarke
Five reasons why your business needs Google Places The economy may still be feeling the effects of the GFC, but one thing that remains resilient is the internet, with billions of searches each week. In fact, 97 per cent of consumers search for local businesses online according to data released by Google. If you aren’t making your business... Read more
Written on 03 April, 2012 by Clancy Clarke
Four basic SEO techniques to help your site rank Business owners strive to have their website appear on the first page of search engine results – it’s where potential customers look to first. To get there, you need to create a search engine optimisation (SEO) strategy that will boost your page rankings and get your business the exposure it... Read more
Written on 19 March, 2012 by Clancy Clarke
How to use video to engage customers and increase online exposure In the competitive online world, website owners and search engine marketers are constantly looking for new ways to promote themselves and their businesses. One of the most effective ways to connect with your customers is through video marketing. Video marketing isn’t new, big and small brands have been utilising the... Read more
Written on 02 March, 2012 by Karen Lim-Sam
A change in online marketing: Behavioural marketing The online world is a fast paced ever-changing environment. A recent trend proving to be an essential change for online marketing is the advent of re-targeting. Re-targeting refers to the move away from simply using Google display ads and implementing advertising campaigns based upon website visitor behaviour. You may have... Read more
Written on 23 February, 2012 by Clancy Clarke
5 steps to online marketing success Just like a real-time business, the success of your online business is going to be dependent upon good marketing. Whilst having a web presence is your first step, you could have the best website online and find it ineffective without high quality traffic. Here are five steps for creating effective... Read more
Written on 17 February, 2012 by Karen Lim-Sam
The value of keywords and selecting the right ones Search Engine Optimisation (SEO) is all about making your website available to your targeted market. With Google’s new algorithm, location has become all important. Attached to Google Maps, search criteria’s are now aimed at finding the service or website a searcher wants within their local area. With this in mind,... Read more
Written on 20 January, 2012 by Karen Lim-Sam
Use online reporting to improve conversions If you’re marketing your business online, then analysing your website’s statistical data is going to benefit you. If you have built your website, you should take advantage Google Analytics to find out about the activity of your site. If your site was designed by a professional, it is possible the... Read more
Written on 08 December, 2011 by Verity Meagher
Would your website benefit from a blog? The days of having a static website are over. Your website should be a living, breathing part of your business and your blog is the beating heart. It can be the lifeblood for your bottom line… has that got your pulse racing? If you have resisted having a blog or... Read more
Written on 25 November, 2011 by Karen Lim-Sam
The Google Panda paradox - what it means for SEO If you’re one of the largest proportion of small business owners that don’t fully understand SEO (search engine optimisation) and what it means for your business, you may have missed the Google Panda update. Just in case you missed it, on 28th of September the Panda update (also known as... Read more