Search Engine Optimisation

Written on 04 March, 2014 by Karen Lim-Sam
Three easy steps to better landing pages Generate better leverage from your website with efficient landing pages. Gone are the days when one fairly basic and generic landing page would do. Now you need to start thinking about new ways to tempt to your customers to stick around and spend their money. Variety is the spice of... Read more
Written on 31 January, 2014 by Verity Meagher
Google’s missing keywords With Google’s Hummingbird update has come the news that the search giant will no longer provide website owners with keyword information. So what will this mean for your business? The bold move is an attempt to increase user privacy that’s left many businesses running scared. But there’s no need to... Read more
Written on 22 January, 2014 by WebCentral
How do search engines work? A common misconception among many internet users is that search engines search and display results from every single website that exists. This would mean, that for every single search that is performed the search engines would need to gather, analyse and display results of over 25 billion pages – if... Read more
Written on 08 January, 2014 by Karen Lim-Sam
Stop website content thieves from robbing your site Having original website content is a key factor to ranking well on Google, never mind having a user-friendly website. But what happens when other sites steal your work? Copyscape It’s a good idea to see where else your website content appears on the web and the best tool is Copyscape’s... Read more
Written on 12 August, 2013 by Uyen Vu
What you need to know about Google’s latest search changes Every now and then Google updates its core PageRank and search algorithms and everything changes. As they work to create the best possible results and eliminate link farmers and spam, these changes can dramatically affect your company’s SEO strategy and how your customers find you – and ultimately your bottom... Read more
Written on 12 June, 2013 by Karen Lim-Sam
Clever ways to grow your web traffic In the offline world, you can rely on a striking shopfront and stellar customer service. But if you’re doing business online, you need to dream up more inventive ways to get customers through your door. Making a concerted effort to grow your web traffic is important for improving your brand... Read more
Written on 17 May, 2013 by Uyen Vu
Three rules for optimising your website Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the art of content placement represents a grey zone for business owners thanks to conflicting beliefs about the impact of user... Read more
Written on 08 January, 2013 by Karen Lim-Sam
Setting goals for online success A new year is synonymous with fresh energy and renewed motivation for realising your goals. But if you’re a business owner, it’s the ideal opportunity for supercharging your digital presence and allowing your online resolutions to take hold. Here are four shortcuts to a bright and productive 2013. Invest in... Read more
Written on 23 October, 2012 by Uyen Vu
Is Pinterest right for your business? Since it launched in 2008, Pinterest has embarked on a growth trajectory that has confounded sceptics. In March this year, TechCrunch reported that the virtual pinboard was trouncing social media rivals such as Twitter when it comes to generating search referral traffic. The social sharing site, which invites users to... Read more
Written on 06 June, 2012 by Verity Meagher
Optimising for online video If you’re interested in revamping up your web presence, you can’t go past video content. Interactive, engaging and highly shareable, online video can also seriously boost your SEO. A recent Forrester study presents a compelling case for embracing video content, revealing that videos are 53 times more likely to help... Read more