Search Engine Optimisation

Written on 24 August, 2015 by Verity Meagher
Why you need a backlinking strategy Tech teams are tweaking and refining search engine algorithms every day, and ranking as highly as possible is crucial for maximising leads and sales on the web. Quite simply, without a strong strategy for search, you risk missing out on profit and part of that strategy should be backlinking. What... Read more
Written on 17 August, 2015 by Lisa Shannahan
Your search marketing campaign: SEO, PPC, or both? The top spots on the first page of search engine results are hot property, precisely because they are exactly where you need to be for your customers to find you. 98% of searchers ultimately choose a business that is listed on the first page of the results they get. How... Read more
Written on 23 April, 2015 by Stephen Mayall
Is Your Website Ready for Google’s ‘Mobile Friendly’ Update? As you may have heard Google have recently rolled out a ‘mobile friendly’ update, that will reward websites that are mobile friendly, whilst potentially penalising those that aren’t. Typically Google’s updates are relatively subdued affairs until the day. When website and small business owners wake up one day to find... Read more
Written on 27 November, 2014 by Georgia Leaker
Spoil your website this Christmas It’s the holidays, so why not spend some time this silly season getting rid of the silly on your website and make sure it sparkles over the New Year. Give it a makeover Start by replacing blurry photos with high quality snaps and critically assessing any other logos or image... Read more
Written on 21 October, 2014 by Verity Meagher
Can Google read your website? Sub-navigation tips and tricks There are lots of different elements that need to be considered if you’re hoping for a good Google ranking, but considering whether the search engine can read your site or not is one of the most important. Pay heed to these top sub-navigation tips and tricks to ensure Google’s spiders... Read more
Written on 23 September, 2014 by Karen Lim-Sam
The age of sponsored content As web users grow more technologically adept, they are finding it easier to tune out traditional forms of online advertising. Things like banner ads are becoming more invisible to the average user and, in the wake of widespread ‘ad blindness’, brands are starting to turn to new avenues for connecting... Read more
Written on 23 September, 2014 by Verity Meagher
Amplification: How to attract people to your website It’s one thing to spend time crafting great content for your website, but getting people to read it is quite another. Amplification is the art of making sure your message gets out there on a variety of owned, paid and earned media channels. Good-quality content is essential for the wellbeing... Read more
Written on 26 August, 2014 by Verity Meagher
Get to grips with Google Analytics and measure your site’s success Google Analytics can seem rather intimidating to a newcomer. But by jumping in and trying out a few of the following tips, you’ll soon find that measuring the success of your website is easier than you think. Pay close attention to your traffic Google Analytics makes it possible for you... Read more
Written on 15 May, 2014 by Evelyn Elsted
Improve your web content with Google’s new Top Charts feature Use Google’s new Top Charts feature to know what searchers are looking for and plan your site’s content strategy accordingly. Google Trends – Top Charts Google Trends has recently become the preferred way to investigate searches associated with a particular keyword. To further improve Trends, Google has also introduced Top... Read more
Written on 01 May, 2014 by Evelyn Elsted
Web analytics 2.0: Types of online data you should be tracking Google Analytics and SiteCatalyst are not the only data tools online businesses should be using. Broaden your horizons and get to grips with other data trackers that could reveal important insights for your business. Customer analytics Your customers hold the key to some really valuable statistics and you shouldn’t wait... Read more