Category:

Search Engine Optimisation

Written on 22 November, 2018 by Julia Hammond

The importance of social search and Google Maps Roughly 82% of customers conduct research before visiting a store or restaurant or making any type of purchase. This is why ensuring your business is searchable online can significantly contribute to your success. Google Ads and SEO are key components of this, helping your business to be found through keywords... Read more
Categories: Search Engine Optimisation

Written on 21 November, 2018 by Jen McKinnon

Does my domain name affect my SEO ranking? Short answer: yes. But let's find out why. As a business owner, choosing a domain name is a big deal as it becomes the business' online identity. If you are in the process of launching your business online, you may plan to use SEO to get traffic to your site... Read more
Categories: Domains, Search Engine Optimisation

Written on 16 November, 2018 by Jen McKinnon

The dangers of duplication: a cautionary tale What you say on your website is paramount. Not only does it provide your visitors with the information they are looking for, it gives them a sense of your brand. Your content also serves an important technical purpose: it is Google’s primary source for sorting websites and ranking them by... Read more
Categories: Search Engine Optimisation

Written on 07 November, 2018 by Jen McKinnon

SEO explained in 90 seconds Want to know how SEO works? In just 90 seconds, our SEO Account Manager, Chris talks us through what SEO is and how it can help your business reach your online business goals.         SEO stands for Search Engine Optimisation. With a good SEO strategy, you can... Read more
Categories: Search Engine Optimisation

Written on 29 October, 2018 by Julia Hammond

Long tail keywords and how to find them Long tail keywords and how to find them If you perform your own search engine optimisation, you are probably familiar with the Google Keyword Planner. This is a free tool you can use to figure out which keywords your businesss should be ranking for. However, there is a catch; the Google Keyword Planner provides the... Read more
Categories: Search Engine Optimisation

Written on 15 October, 2018 by Bill Smith

5 reasons you need SEO for your blog  Deciding to operate a blog can arise from any number of situations. Whether you are looking to create a direct channel of communication between your business and potential customers, or launch your opinions and creativity into the digital universe, every blogger must know that, to survive, you need to work... Read more
Categories: Search Engine Optimisation

Written on 07 October, 2018 by Julia Hammond

The future role of AI in SEO Artificial Intelligence (AI). A popular trope in science fiction, it is typically represented as a sapient, self-aware computer system capable of independent thought and reason. While we’re a long way from that kind of technology, a version of Artificial Intelligence is already a reality in our digital lives. Consider how... Read more
Categories: Search Engine Optimisation

Written on 13 August, 2018 by Julia Hammond

Quick history: the evolution of SEO Search Engine Optimisation (SEO) has grown to be one of the leading marketing techniques in the digital age. With Google adding to and editing their algorithm daily, SEO techniques and writing styles can change in the blink of an eye – that’s just the nature of the industry we’re in.... Read more
Categories: Search Engine Optimisation

Written on 09 August, 2018 by Julia Hammond

How a .sydney domain helped Solace Hair dominate Beautifully positioned on the ground floor of the historic Grace Hotel, Solace Hair is one of Sydney’s premier hair salons. Offering a full suite of cutting, styling and colouring services using prestigious brands such as Aveda Hair Care and Colour and Olaplex, Solace Hair has built a reputation as a... Read more
Categories: Search Engine Optimisation

Written on 01 August, 2018 by Jen McKinnon

What is SEO? If you have a website, you’ve probably heard the term SEO. But SEO is not just a marketing term, it’s a series of marketing tactics. SEO, or Search Engine Optimisation, is the process of manipulating your website to be easily found by search engines, like Google. Find out what it... Read more
Categories: Search Engine Optimisation