Category:

Search Engine Optimisation

Written on 01 September, 2020 by Julia Hammond

What’s the News Media Bargaining Code and How Could It Impact Your Business? On April 20 this year, the Australian Government directed the ACCC to develop a mandatory code of conduct to address the power imbalances between the Australian news media and digital platforms including Google, YouTube and Facebook. With the code drafted and released for review on 31 July, there have been many questions... Read more
Categories: Search Engine Optimisation

Written on 15 July, 2020 by Julia Hammond

Why Your Business Needs SEO in a COVID-19 World Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation

Written on 15 July, 2020 by Julia Hammond

Why having an SEO strategy is more important during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation | Tags: COVID-19, online business, online marketing, search engine optimisation, seo, small business

Written on 25 January, 2020 by Julia Hammond

Google My Business: Why every small business needs it   Building up your local search profile is essential if you're going to grow a dedicated, local customer base.  There are a lot of free tools that you can use to improve your business’ online presence, like Google My Business. What exactly is this tool? How do you use it,... Read more
Categories: Search Engine Optimisation | Tags: free marketing, GMB, google my business, local seo, online marketing, search engine optimisation, seo, small business

Written on 19 January, 2020 by Julia Hammond

Google My Business Benefits Small Business Google My Business: Do You Need It? There are a lot of free tools that you can use to improve your business’ online presence, like Google My Business. What exactly is this tool? How do you use it, and do you even need it? Webcentral have all your answers. What... Read more
Categories: Search Engine Optimisation

Written on 14 January, 2020 by Julia Hammond

The Future of SEO: 5 Trends You Need to Know in 2020 What better time than the start of a new decade to look toward the future? We’ve tracked down the top 5 SEO trends that are going to shape 2020. Trend 1: User experience (UX) Many of the updates that Google has made throughout 2019 were aimed at providing a more... Read more
Categories: Search Engine Optimisation
Why you should do an SEO Content Analysis

Written on 30 July, 2019 by Karen Lam

How to do an SEO Content Analysis of your website It’s super important for your business's website to be engaging and high quality, with both effective content that appeals to users and optimised content with appropriate keywords that boost your site with the search engines. We know that this is ultimately how we improve online search visibility and customer engagement... Read more
Categories: News, Search Engine Optimisation, Small Business, Web Design & Content

Written on 09 July, 2019 by Jessica Clausen

Master B2C marketing channels for lead gen Take your consumer relationship to the next level, here’s how to master Lead Gen marketing. A foolproof consumer marketing strategy starts with a thorough understanding of available marketing channels and the ways they can boost your consumer reach. No matter the size of your business, whether you’re running an international... Read more
Categories: Email Marketing, Marketing, News, Search Engine Optimisation, Social Media

Written on 20 June, 2019 by Julia Hammond

How Will Google’s Latest Core Update Affect Your SEO? If you’re familiar with the basics of online marketing, you’ll understand the importance of Google Search in your journey to digital success. Every element of your website, from the content to the design, has the potential to rank well if it fits neatly into Google Search’s algorithms. So, what happens... Read more
Categories: Search Engine Optimisation
Essential steps to online success

Written on 15 April, 2019 by Karen Lam

4 steps to online success for small businesses Give your business the best start online with our easy guide to how small businesses can get ahead. Whether you’re looking to take your bricks and mortar business online or are starting a new business from scratch, it’s important to give your brand the best possible beginning. An effective online... Read more
Categories: Domains, E-commerce, Search Engine Optimisation, Small Business | Tags: brand, Bricks & Clicks, online business