Search Engine Optimisation

Written on 01 September, 2020 by Julia Hammond

Explaining the News Media Bargaining Code: Is it likely to impact your business? On April 20 this year, the Australian Government directed the ACCC to develop a mandatory code of conduct to address the power imbalances between the Australian news media and digital platforms including Google, YouTube and Facebook. With the code drafted and released for review on 31 July, there have been... Read more
Categories: Search Engine Optimisation | Tags: facebook, google, search engine optimisation, seo

Written on 15 July, 2020 by Julia Hammond

Why having an SEO strategy is more important during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation | Tags: COVID-19, online business, online marketing, search engine optimisation, seo, small business

Written on 25 January, 2020 by Julia Hammond

Google My Business: Why every small business needs it   Building up your local search profile is essential if you're going to grow a dedicated, local customer base.  There are a lot of free tools that you can use to improve your business’ online presence, like Google My Business. What exactly is this tool? How do you use it,... Read more
Categories: Search Engine Optimisation | Tags: free marketing, GMB, google my business, local seo, online marketing, search engine optimisation, seo, small business
Why you should do an SEO Content Analysis

Written on 30 July, 2019 by Karen Lam

How to do an SEO Content Analysis of your website It’s super important for your business's website to be engaging and high quality, with both effective content that appeals to users and optimised content with appropriate keywords that boost your site with the search engines. We know that this is ultimately how we improve online search visibility and customer engagement... Read more
Categories: News, Search Engine Optimisation, Small Business, Web Design & Content

Written on 09 July, 2019 by Jessica Clausen

Master B2C marketing channels for lead gen Take your consumer relationship to the next level, here’s how to master Lead Gen marketing. A foolproof consumer marketing strategy starts with a thorough understanding of available marketing channels and the ways they can boost your consumer reach. No matter the size of your business, whether you’re running an international... Read more
Categories: Email Marketing, Marketing, News, Search Engine Optimisation, Social Media
Essential steps to online success

Written on 15 April, 2019 by Karen Lam

4 steps to online success for small businesses Give your business the best start online with our easy guide to how small businesses can get ahead. Whether you’re looking to take your bricks and mortar business online or are starting a new business from scratch, it’s important to give your brand the best possible beginning. An effective online... Read more
Categories: Domains, E-commerce, Search Engine Optimisation, Small Business | Tags: brand, Bricks & Clicks, online business

Written on 21 November, 2018 by Jen McKinnon

Does my domain name affect my SEO ranking? Short answer: yes. But let's find out why. As a business owner, choosing a domain name is a big deal as it becomes the business' online identity. If you are in the process of launching your business online, you may plan to use SEO to get traffic to your site... Read more
Categories: Domains, Search Engine Optimisation

Written on 16 November, 2018 by Jen McKinnon

The dangers of duplication: a cautionary tale What you say on your website is paramount. Not only does it provide your visitors with the information they are looking for, it gives them a sense of your brand. Your content also serves an important technical purpose: it is Google’s primary source for sorting websites and ranking them by... Read more
Categories: Search Engine Optimisation

Written on 07 November, 2018 by Jen McKinnon

SEO explained in 90 seconds Want to know how SEO works? In just 90 seconds, our SEO Account Manager, Chris talks us through what SEO is and how it can help your business reach your online business goals.         SEO stands for Search Engine Optimisation. With a good SEO strategy, you can... Read more
Categories: Search Engine Optimisation

Written on 15 October, 2018 by Bill Smith

5 reasons you need SEO for your blog  Deciding to operate a blog can arise from any number of situations. Whether you are looking to create a direct channel of communication between your business and potential customers, or launch your opinions and creativity into the digital universe, every blogger must know that, to survive, you need to work... Read more
Categories: Search Engine Optimisation