Category:

Search Engine Optimisation

Written on 06 December, 2016 by Ben Pearce
Is metadata an important SEO factor? You will see the term "metadata" on all SEO checklists, but what is it and is it an important factor for SEO? In this article, I will break down what metadata is and whether it's still important for SEO. What is metadata? Metadata is pieces of text that describe what... Read more
Written on 31 October, 2016 by Karen Lam
SEO vs social media marketing There are many decisions you have to make as a business owner, such as how much you charge for your product or service, whether you use Google Docs or Microsoft Office, and ultimately, which mediums you use to promote your business. Two mediums you'll most likely know about and have... Read more
Written on 10 October, 2016 by Ben Pearce
How do I choose the right SEO keywords for my business? When implementing your SEO strategy, arguably the hardest task is finding the right keywords for your business. There are dozens of checklists anyone can follow for on- and off-site optimisation that can be applied to any website in any industry. Keywords, however, are industry related and sometimes require geo-location targeting,... Read more
9 ways to boost search relevancy and authority
Written on 26 September, 2016 by Tim Reid
9 ways to boost search relevancy and authority Our favourite business podcaster from The Small Business Big Marketing - Tim Reid - talks about boosting your search relevancy and authority for your web pages. There are several factors in SEO (Search Engine Optimisation) that allow websites to rank on the first page of Google. And boy, is it... Read more
Why search marketing is critical to online success
Written on 11 July, 2016 by Lisa Shannahan
Why search marketing is critical to online success Your search marketing strategy is critical to your online success. The amount of traffic (visitors) you get to your website directly impacts the return on investment it will generate, and one of the primary sources of website traffic is search. Whether the goal of your website is to generate calls,... Read more
What results should I expect from an SEO company?
Written on 19 May, 2016 by James Baylis
What results should I expect from an SEO company? Businesses today have a misconception of search engine optimisation (SEO) and what an SEO company can actually do for them. Many expect to be ranking on the first page of Google in days and to outrank all their competitors. They think this because: They don’t know how SEO works They... Read more
Using search, social, and email marketing to boost website traffic
Written on 28 March, 2016 by Lisa Shannahan
Using search, social, and email marketing to boost website traffic Your online marketing approach, from the channels you choose to how you make use of them, can make a huge difference to the overall success of your website. As the saying goes, having a website without any traffic is like having a billboard in the desert… not the best use... Read more
How to get on the first page of Google search results
Written on 21 December, 2015 by James Baylis
How to get on the first page of Google search results You’ve built your website. It’s mobile-friendly, showcases your products and the design looks great. You’re ready to drive traffic to it and you know that Google is one of the most important ways to do so, but how can you get on the first page of Google search results? While... Read more
SEO diagram
Written on 05 October, 2015 by Verity Meagher
Unifying SEO and SEM: An integrated strategy Traditionally, marketers have run search engine optimisation (SEO) and search engine marketing (SEM) strategies side by side. But if you want to see a better return on investment, it might be time to unify the two. By integrating these two important marketing strands, you can allow one to inform the... Read more
Choosing the right SEO provider
Written on 28 September, 2015 by Karen Lam
Choosing the right SEO provider Search engine optimisation (SEO) is an invaluable tool for businesses hoping to boost their online rankings. But to fully enjoy the benefits, you must be savvy about picking the right vendor. Search engines are constantly tweaking their algorithms and updating their best-practice guidelines, so it’s essential to choose an SEO... Read more