Pay Per Click

Written on 08 November, 2011 by Clancy Clarke
Organic search engine results versus paid search engine results Nearly all users of the internet would perform some kind of web search on a daily basis, whether this is via Google, Yahoo, Bing or some smaller search engine. Once a search is completed users are presented with the search results – broken down into two distinct sections – organic... Read more
Written on 28 October, 2011 by Verity Meagher
Does Pay Per Click deliver a return on investment? It would seem the majority of small businesses are still struggling to see the value of using Google AdWords. According to a recent study conducted with over 500 businesses, only 18% of SMEs* believed their AdWords were delivering a strong return on their investment. The typical challenges facing business owners... Read more
Written on 18 August, 2011 by Verity Meagher
Small budget? Get the most from your Pay Per Click advertising At a time when small businesses are feeling the pinch and endeavoring to cut back on marketing spend citing concerns over the economy and carbon tax, many are looking for new cost effective ways to acquire customers and qualified traffic. Pay-per-click advertising (PPC) allows you to put your business in... Read more
Written on 19 March, 2009 by WebCentral
Measuring ROI with AdWords conversion tracking If you have an online commerce site and you are running an AdWords campaign and you do not have conversion tracking installed then read on because you need to utilise this great feature of AdWords. Conversion tracking provides invaluable site usage statistics that helps online commerce sites track purchases and... Read more
Written on 01 July, 2007 by Gareth Parkin
Choosing the right keywords with Google AdWords Any advertiser knows that before you can sell anything, you must first define and then reach your target audience. When it comes to Google AdWords, reaching your target audience is all about choosing the right keywords to display in the advertisements you create. Increasing traffic to your web site is... Read more
Written on 01 June, 2007 by WebCentral
Google AdWords vs Organic Search Engine Optimisation Pay Per Click (PPC) is a paid online advertising model, using programs such as Google AdWords. Pay Per Click results usually appear as a “sponsored link” above or besides the normal (aka organic) search engine results. Organic search engine results are the natural, unpaid search engine results that are determined... Read more
Written on 01 January, 2006 by WebCentral
How to easily save on your AdWords budget The budget is where so many advertisers fail. So many users new to AdWords and Pay Per Click quickly see their budget eaten up and dismiss the whole AdWords system as expensive and not for them. When, in truth, if they understood the system better and made a few small... Read more
Written on 01 January, 2006 by Jonathan Crossfield
Four Google AdWords terms you must know for advertising success A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work throughout the process, and he asked me, “Why do you put quotation marks and square brackets around some keywords?” I was a bit surprised to realise that I couldn’t actually answer... Read more
Written on 01 January, 2006 by Michael McLaughlin
4 steps to a successful AdWords campaign Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less? Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when... Read more