Small Business Digital Marketing and Web Design Blog

7 time management tips for the holiday season
Written on 09 November, 2015 by Verity Meagher
7 time management tips for the holiday season As jingle bells ring and the silly season gets into swing, breakfast events, parties and end-of-year wrap-ups start to take over our day-to-day working lives, making it difficult to manage time, complete daily tasks, and plan for next year. If you want to get the most out of the holiday... Read more
The pros and cons of social media automation
Written on 02 November, 2015 by Karen Lam
The pros and cons of social media automation Tools that allow you to automate your social media actions and save you time might sound like a dream come true, but if you want social media automation to work effectively for your business then you need to put some processes in place. The pros 1. Become more organised There... Read more
LinkedIn's Power Profiles and what you can learn from them
Written on 26 October, 2015 by Lisa Shannahan
LinkedIn’s Power Profiles and what you can learn from them Naomi Simson, Ruslan Kogan and Jaimes Leggett: what do these names have in common? Besides being wildly successful in their respective careers, they are also this year’s most viewed professionals on LinkedIn – otherwise known as LinkedIn’s Power Profiles. LinkedIn’s Power Profiles come from all professions, including human resources, marketing,... Read more
What is growth hacking?
Written on 22 October, 2015 by Verity Meagher
What is growth hacking? As we look back on a busy year of startups, it’s worth investigating some of the new techniques these young businesses have been using to get a foothold in often-crowded markets. One such method is growth hacking – a popular new strand of marketing. Growth hacking: Understanding the basics In... Read more
How to humanise your brand
Written on 19 October, 2015 by Karen Lam
How to humanise your brand Marketing shouldn’t only be about chasing leads and creating sales. Building solid relationships with your clients is just as important. A good relationship can result in an ongoing stream of revenue for your business rather than a one-off purchase, so learn how to resonate with your audience and work on... Read more
Keeping it professional on social media
Written on 15 October, 2015 by Lisa Shannahan
Keeping it professional on social media Building a strong social presence for your business takes a lot of skill. Not only do you need to ensure you have plenty of stellar content to entice people to return, you also have to find that balancing point between personality and professionalism. Learn how to be perfectly poised across... Read more
Stay Smart Online Small Business Guide
Written on 13 October, 2015 by Lisa Shannahan
Stay Smart Online releases free Small Business Guide Did you know that 60% of businesses who experience a cyber attack go out of business within 6 months? Privacy and security online are vitally important for small businesses, not only for protecting the information your clients share with you (like their payment and contact details) but for restricting access... Read more
Will Google's logo redesign set a new trend?
Written on 12 October, 2015 by James Baylis
Is Google’s latest logo redesign about to set a new trend? When global brands change their logos, the world takes notice. After Airbnb changed its logo in 2014, users around the world reacted with both praise and criticism. When Starbucks changed its logo in 1992, it became so synonymous with the idea of a coffeehouse that many other brands followed suit.... Read more
Proof Banner Ads Don't Work
Written on 08 October, 2015 by Karen Lam
Proof that banner ads don’t work How many banner ads have you clicked on today? Yesterday? In the past month? In the past year? If you’re anything like the rest of us, the answer is probably zero. And if it’s higher, you most likely work in the digital marketing industry – or you clicked on the... Read more
SEO diagram
Written on 05 October, 2015 by Verity Meagher
Unifying SEO and SEM: An integrated strategy Traditionally, marketers have run search engine optimisation (SEO) and search engine marketing (SEM) strategies side by side. But if you want to see a better return on investment, it might be time to unify the two. By integrating these two important marketing strands, you can allow one to inform the... Read more