Small Business Digital Marketing and Web Design Blog

Facebook advertising for businesses
Written on 20 June, 2016 by Lisa Shannahan
Facebook advertising for businesses You can’t debate the value of social media as an advertising tool these days. It has an incredible reach, with a huge pool of users across most demographics, and a wide range of platforms to suit a number of different purposes. More than that, their users not only spend a... Read more
Online Retailer Logo
Written on 17 June, 2016 by WebCentral
Online Retailer Sydney: 20-21 July 2016 Are you a fan of people who inspire? Of people who will listen to your concerns and who will offer solutions? Do you want to make a dent in this industry? Or perhaps you would like to make a bang… At Online Retailer Sydney, you will be given the rare... Read more
5 reasons your business needs social media
Written on 13 June, 2016 by Lisa Shannahan
5 reasons your business needs social media While social media was traditionally viewed as primarily a platform for pleasure, it is increasingly being recognised as a valuable tool for businesses. We look at some of the key benefits social media could offer your business. Keeps you front-of-mind There are so many brands out there these days that... Read more
Why does my offline business need a website?
Written on 06 June, 2016 by Lisa Shannahan
Why does my offline business need a website? If you’re a firm that offers consulting services and only deals with clients face-to-face… or a small local café only interested in advertising to people in your local area… or you have a shopfront but no intention of selling anything online… why would you need a website? Don’t be mislead... Read more
Why you don’t need to spend a fortune on web design
Written on 23 May, 2016 by Lisa Shannahan
Why you don’t need to spend a fortune on web design Today you have more options than ever to create your very own website. You can take the D.I.Y approach and build it yourself if you have basic web skills, splash out and appoint an expensive web designer, or you can a hire an agency to create and manage your website... Read more
What results should I expect from an SEO company?
Written on 19 May, 2016 by James Baylis
What results should I expect from an SEO company? Businesses today have a misconception of search engine optimisation (SEO) and what an SEO company can actually do for them. Many expect to be ranking on the first page of Google in days and to outrank all their competitors. They think this because: They don’t know how SEO works They... Read more
Why you are losing money managing your own social media
Written on 16 May, 2016 by Verity Meagher
Why you are losing money managing your own social media Does your business have a barely-visible social media presence that hasn’t been updated in years? Worse still, do you have an active social media strategy that isn’t showing any meaningful results? Small business owners in Australia know the importance of having a social media presence, after all more than half... Read more
5 areas costing you traffic and leads online
Written on 09 May, 2016 by James Baylis
5 areas costing you traffic and leads online Is your website getting you all the traffic, leads, and phone calls you were hoping for? Have your efforts to compete online felt a lot like pouring money down the drain? If your online presence isn’t performing as well for you as you’d hoped, there’s a good chance you could... Read more
Why not having a mobile-friendly website will destroy your business
Written on 06 May, 2016 by Lisa Shannahan
Why not having a mobile-friendly website will destroy your business Will having a website that isn’t mobile-friendly really destroy your business, or are we just trying to scare you? As with all good business decisions, having qualified data and hard facts on hand allows you to make the best decisions as a business going forward. So what data and facts... Read more
3 benefits of using PPC to grow your business
Written on 02 May, 2016 by James Baylis
3 benefits of using PPC to grow your business Pay per click (PPC) advertising has opened up the door for many small Australian businesses in recent years to find more customers, and can most likely help your business find customers if they frequently access the Internet. PPC is a useful tool to add to your marketing strategy and in... Read more