Small Business Digital Marketing and Web Design Blog

Why choose a .com.au domain name?
Written on 12 September, 2016 by Lisa Shannahan
Why choose a .com.au domain name? If you’re setting up a website for your business, one of the first things you’ll need to sort out is your domain name. For Australian businesses this invariably leads to the question of whether you should register a .com or a .com.au domain. What’s the difference, and does it matter... Read more
How to build a great Facebook campaign
Written on 05 September, 2016 by Julie Doubinski
How to build a great Facebook campaign Currently, there are 15,000,000 Facebook users in Australia. If you think your potential business customers are on Facebook, you should definitely consider running Facebook advertising campaigns. So, where do you start? You can run Facebook ads using your personal account by selecting the “Advert Manager” tab on the left-hand side... Read more
Building a target audience for Facebook advertising
Written on 29 August, 2016 by Julie Doubinski
Building a target audience for Facebook advertising Before you start advertising on social media, you need to ask yourself: “how well do I know my customers?” Whether you are selling apple pies, gum boots or dental equipment, it is important to understand your market and who you are selling to. This group of people, or market segment,... Read more
How to reduce your website's bounce rate
Written on 22 August, 2016 by James Baylis
How to reduce your website’s bounce rate The bounce rate of your website can reveal a lot about your content, traffic, search marketing and website design. A simple website design fault or incorrectly targeting an audience when advertising can see your bounce rate skyrocket. In this article I’ll discuss ways you can improve your website’s bounce rate.... Read more
Can I have a Facebook page instead of a website?
Written on 15 August, 2016 by Karen Lam
Can I have a Facebook page instead of a website? With more than 1.6 billion active users and over 65% of the entire Australian population on Facebook, do you really need to spend time running and managing a website? Wouldn’t it be easier just to use Facebook instead? (Source) This is a question asked by many new and established business... Read more
4 content marketing mistakes made by small businesses
Written on 01 August, 2016 by Lisa Shannahan
4 content marketing mistakes made by small businesses As competition gets tougher and products and services become more similar, businesses must get creative to stand out. 78% of CMOs see content marketing as the future of advertising with marketers allocating a quarter of their budget towards it: (Source) Content marketing is still fairly new and many small businesses... Read more
Why new and small businesses need marketing
Written on 18 July, 2016 by Small Business Festival Victoria
Why new and small businesses need marketing Have you’ve started a business recently? Or maybe you’ve been running for years, growing your business from the ground up? Maybe you’ve taken over a family business? Small businesses like yours make up more than 95% of all businesses in Victoria, employing millions of people, in every industry and sector... Read more
Why search marketing is critical to online success
Written on 11 July, 2016 by Lisa Shannahan
Why search marketing is critical to online success Your search marketing strategy is critical to your online success. The amount of traffic (visitors) you get to your website directly impacts the return on investment it will generate, and one of the primary sources of website traffic is search. Whether the goal of your website is to generate calls,... Read more
Which is the right social media channel for my business?
Written on 01 July, 2016 by Julie Doubinski
Which is the right social media channel for my business? Australians love social media and they spend a lot of time browsing various social media apps. Overall Australians spend more than 4 hours a day on the internet and most of this time (about 3 hours!) is spent browsing social media. In comparison, traditional entertainment media like TV gets only... Read more
Written on 27 June, 2016 by Katharine Gray
7 ways to grow your business with Small Business Festival Victoria 2016 Are you trying to grow your business? Or maybe you’re thinking of striking out on your own? The Small Business Festival Victoria is back in 2016. From 1 – 31 August, there will be more than 450 events for small businesses to learn, get support and grow their network. Not... Read more