Category:

Marketing

Written on 16 July, 2014 by Alan Sarkissian
How To Generate Leads Using Video Marketing: Part 1 Are you losing customers because you don’t know how to attract prospects? Do you really understand how video and social media work? Wouldn’t your strategy and tactics be vastly different, if you understood how to structure your campaigns? As you know, small business marketing is all about visibility . .... Read more
Written on 04 July, 2014 by Evelyn Elsted
The difference between B2B and B2C content marketing Position yourself as an expert When you’re communicating with B2B clients, one of the best ways to attract attention and loyalty is to promote the impression that you’re an expert in your field. This can be achieved in a number of ways, such as by writing valuable and timely news... Read more
Written on 30 June, 2014 by Verity Meagher
Is 2014 really the year of mobile marketing? “The year of mobile marketing” is a phrase that’s been bandied about for several years without the promised spike ever quite arriving. But that doesn’t mean you can afford to ignore it. The growth of mobile marketing While mobile marketing hasn’t quite reached the epic proportions that would cement it... Read more
Written on 15 May, 2014 by Evelyn Elsted
Improve your web content with Google’s new Top Charts feature Use Google’s new Top Charts feature to know what searchers are looking for and plan your site’s content strategy accordingly. Google Trends – Top Charts Google Trends has recently become the preferred way to investigate searches associated with a particular keyword. To further improve Trends, Google has also introduced Top... Read more
Written on 13 January, 2014 by Karen Lim-Sam
Five ingredients of a successful homepage For many people, your homepage design will be their first impression of your business – and you never get a second chance at a first impression. Investing in a homepage that will draw customers in and stop them from hitting the dreaded ‘Back’ button is very important. Here are our... Read more
Written on 08 January, 2014 by Karen Lim-Sam
Stop website content thieves from robbing your site Having original website content is a key factor to ranking well on Google, never mind having a user-friendly website. But what happens when other sites steal your work? Copyscape It’s a good idea to see where else your website content appears on the web and the best tool is Copyscape’s... Read more
Written on 19 August, 2013 by Karen Lim-Sam
Protecting your business’ image In an increasingly transparent online world you need to realise that your business decisions and actions have greater exposure and are easily circulated through social media. Therefore the decisions you make need to be well informed to ensure that your business will expand and benefit from them. Whilst the media... Read more
Written on 16 August, 2013 by Verity Meagher
DIY guide to creating great marketing videos Video is a great marketing tool for helping you achieve your business goals. It has been shown to engage customers, improve conversion rates and helps drive traffic to your site, which is great for SEO. Here’s our DIY guide to creating great marketing videos. Define your purpose As with any... Read more
Written on 30 July, 2013 by Uyen Vu
Why launching your business online will increase your target audience Launching your company online can seem risky as you are placing your business on a much larger and competitive platform than brick and mortar businesses. But with strategic online planning you can not only keep hold of your existing target audience, you can actually increase it. How? The internet is... Read more
Written on 15 July, 2013 by Uyen Vu
Three reasons why you must include calls to action A compelling call to action can be the difference between a missed opportunity and securing a sale. If you have a great website that’s not resulting in as many conversions as you hoped, it could be because you haven’t included enough calls to action that help ensure your visitors know... Read more