Category:

Marketing

Written on 17 July, 2015 by Evelyn Elsted
BuzzFeed’s secret to creating clickable content Snatching clicks left, right and centre, BuzzFeed has quickly become a massive influencer for brands looking to create buzz for their own online content. The site has perfectly pinpointed a style that works for attracting reads and shares. We’ll reveal some of the secrets that can help you do the... Read more
Written on 31 March, 2015 by Evelyn Elsted
Are you targeting the wrong audience? Your content marketing strategy looks great on paper, but your blogs aren’t getting enough page views. You’re getting plenty of traffic, but conversions are low. You’ve spent a lot of money on pay-per-click (PPC) advertising, but people click away from your landing page in a matter of seconds. Do any... Read more
Written on 30 January, 2015 by Evelyn Elsted
Five simple DIY marketing techniques Working with external agencies to market your business is often a costly enterprise. We’ve put together five of our favourite DIY marketing tips to help you amplify your brand without breaking the bank. Create a LinkedIn Showcase Page Get your business in front of as many potentially interested people as... Read more
Written on 12 December, 2014 by Verity Meagher
Engage your audience with excellent infographics Infographics are big business – and with good reason. A single infographic on your website can deliver a huge amount of information in a fun format, and it’s an excellent asset for sharing via social media. Humans are very visual, so by crunching information into an attractive infographic you’re giving... Read more
Written on 23 September, 2014 by Karen Lim-Sam
The age of sponsored content As web users grow more technologically adept, they are finding it easier to tune out traditional forms of online advertising. Things like banner ads are becoming more invisible to the average user and, in the wake of widespread ‘ad blindness’, brands are starting to turn to new avenues for connecting... Read more
Written on 23 September, 2014 by Verity Meagher
Amplification: How to attract people to your website It’s one thing to spend time crafting great content for your website, but getting people to read it is quite another. Amplification is the art of making sure your message gets out there on a variety of owned, paid and earned media channels. Good-quality content is essential for the wellbeing... Read more
Written on 23 September, 2014 by Evelyn Elsted
Stay relevant and functional: Spring clean your website It’s essential that you maintain a regular online housekeeping schedule, and what better time to clean than spring? Use our handy list to help ensure you get into all those nooks and crannies and polish your website to perfection. Dust your ‘About us’ page How long has it been since... Read more
Written on 30 July, 2014 by Evelyn Elsted
15 marketing tips from five of the best Marketing is crucial to business growth. However limited resources, competing priorities and uncertainty about how to develop a strategy and manage its implementation often mean it is left out of many small businesses plans. A team of Australia’s best innovators, brand developers, designers and researchers will help to demystify marketing... Read more
Written on 22 July, 2014 by Lisa Shannahan
Making Facebook work harder for you… for free Your Facebook business page can be an incredibly effective tool for marketing your business, and it doesn’t have to cost you a fortune. Despite all the technical talk of algorithms and the ever-stronger push to pay to promote your posts, there are a number of simple techniques you can implement... Read more
Written on 17 July, 2014 by Leonie Prendeville
Personality branding – The third brand your business needs There are three layers of branding your business needs to consider: Product - The brands we associate to a product or service we can buy e.g.: “iPod” Company - The brands we associate to a company we can buy from e.g.: “Apple” Personality - The brands we associate to people... Read more