Proof Banner Ads Don't Work
Written on 08 October, 2015 by Karen Lam
Proof that banner ads don’t work How many banner ads have you clicked on today? Yesterday? In the past month? In the past year? If you’re anything like the rest of us, the answer is probably zero. And if it’s higher, you most likely work in the digital marketing industry – or you clicked on the... Read more
Left-brain vs right-brain marketing techniques
Written on 21 September, 2015 by Verity Meagher
Left-brain vs right-brain marketing techniques Find out how right and left-brain thinkers work differently and tailor your marketing campaigns accordingly. The analytical left side of the brain works very differently to the creative right side, and most people tend to show a preference for one side or the other. By identifying which side of the... Read more
Written on 18 September, 2015 by Karen Lam
Is your marketing strategy mobile-friendly? There’s no denying it – mobile devices are on the rise. A snapshot of digital life in 2014 showed that 70% of adult Australians were using a mobile device to go online and 50% were using a tablet. For businesses, this means it’s never been more important to ensure that... Read more
Written on 14 September, 2015 by James Baylis
3 brands that nailed native advertising Offering a creative way to engage new customers, native advertising is the content marketing technique predicted to evolve and expand the most in the coming years. Well worth exploring, native advertising campaigns transform ad content to suit the space they appear in – whether that’s a sponsored ad perfectly tailored... Read more
Written on 10 September, 2015 by Lisa Shannahan
Native advertising in practice Native advertising is changing the way brands connect with customers, but do you understand how it works (or doesn’t work) in practice? Getting to grips with native advertising If you’re unsure what native advertising entails, you’re not alone. Copyblogger’s 2014 State of Native Advertising Report found that 49% of respondents... Read more
Written on 07 September, 2015 by Lisa Shannahan
The rise of native advertising With increasing proof that banner ads don’t work, the rise of digital platforms and increasing demand for digital advertising solutions, native advertising is quickly becoming the popular choice in the land of digital marketing. If you’re wondering what native advertising is, and whether it’s a good fit for your business,... Read more
Written on 03 September, 2015 by Karen Lam
5 social media advertising mistakes to avoid As organic reach fails to deliver results on social media, more and more brands are turning to paid advertising to achieve cut-through on these platforms. Social media behemoths such as Facebook, Instagram and Twitter are constantly rolling out new advertising solutions and targeting opportunities to help marketers get the best... Read more
Written on 24 August, 2015 by Verity Meagher
Why you need a backlinking strategy Tech teams are tweaking and refining search engine algorithms every day, and ranking as highly as possible is crucial for maximising leads and sales on the web. Quite simply, without a strong strategy for search, you risk missing out on profit and part of that strategy should be backlinking. What... Read more
Apple News vs Facebook Instant Articles
Written on 10 August, 2015 by Karen Lam
Apple News vs Facebook Instant Articles Last month, Apple announced its News app, a sleek new reader for iOS 9 that will aggregate news stories from major publishers and serve them up to users based on their interests and behaviours. The announcement came about a month after Facebook launched Instant Articles, a feature streamlining the click-to-read... Read more
Written on 23 July, 2015 by Emily Rice
Which social media platform has the best-performing adverts? In social media advertising, it can be easy to spend dollars where they’re not deserved. So where should you invest your social budget, and which platform has the best-performing adverts? The answer is a little more complex than you may think. Facebook With over 1.44 billion monthly active users worldwide,... Read more