Category:

Marketing

Written on 21 November, 2016 by Mike Reid
What scares you? Mike Reid is director of Dent Global, worldwide leaders in strategy and technology for entrepreneurial businesses. They’re known for running award-winning accelerator programs for 6-7 figure service businesses - with offices in the UK, USA, Singapore and Australia. Our Partner Mike Reid from Dent Global talks about his fears, ambitions... Read more
Written on 07 November, 2016 by Tim Reid
Why helpful marketing is so effective Tim Reid is a popular marketing speaker, as well as host of The Small Business Big Marketing Show found on iTunes and Virgin Airlines around Australia. Being helpful is unquestionably a good thing to do in life. Helping other people doesn’t just make them feel good. It makes you feel... Read more
Written on 31 October, 2016 by Karen Lam
SEO vs social media marketing There are many decisions you have to make as a business owner, such as how much you charge for your product or service, whether you use Google Docs or Microsoft Office, and ultimately, which mediums you use to promote your business. Two mediums you'll most likely know about and have... Read more
Written on 24 October, 2016 by James Baylis
Do I have to pay to use social media for my business? Short answer: no, but you should. Long answer: keep on reading. Social media has arguably been the biggest entity that has shaped online shopping, human culture and how we interact with friends and businesses. With more than three million businesses using Facebook on a daily basis, social media has become... Read more
Written on 17 October, 2016 by Karen Lam
What is omni-channel marketing? Not a month goes by without a new marketing method or a term being derived from the result of technology. This month's term is 'omni-channel marketing'. What does it mean, and how can your business leverage it? What is omni-channel marketing? Omni-channel marketing is the process of providing the customer... Read more
Why new and small businesses need marketing
Written on 18 July, 2016 by Small Business Festival Victoria
Why new and small businesses need marketing Have you’ve started a business recently? Or maybe you’ve been running for years, growing your business from the ground up? Maybe you’ve taken over a family business? Small businesses like yours make up more than 95% of all businesses in Victoria, employing millions of people, in every industry and sector... Read more
How to create a successful content marketing sales funnel
Written on 04 January, 2016 by Lisa Shannahan
How to create a successful content marketing sales funnel The second a potential customer comes into contact with one of your ads or lands on your site, you have the opportunity to make a sale. However, turning a visitor into an actual buyer can be a struggle. The best way to achieve this is to build an efficient and... Read more
Is it time you conducted a digital marketing audit?
Written on 28 December, 2015 by Verity Meagher
Is it time you conducted a digital marketing audit? Although you may have thousands of followers on your social media accounts and plenty of visitors to your website, they count for very little unless they’re resulting in solid conversions and sales leads. Conduct a search engine optimisation (SEO), social media, content marketing and search engine marketing (SEM) audit to... Read more
What is growth hacking?
Written on 22 October, 2015 by Verity Meagher
What is growth hacking? As we look back on a busy year of startups, it’s worth investigating some of the new techniques these young businesses have been using to get a foothold in often-crowded markets. One such method is growth hacking – a popular new strand of marketing. Growth hacking: Understanding the basics In... Read more
How to humanise your brand
Written on 19 October, 2015 by Karen Lam
How to humanise your brand Marketing shouldn’t only be about chasing leads and creating sales. Building solid relationships with your clients is just as important. A good relationship can result in an ongoing stream of revenue for your business rather than a one-off purchase, so learn how to resonate with your audience and work on... Read more