LinkedIn’s Power Profiles and what you can learn from them
Naomi Simson, Ruslan Kogan and Jaimes Leggett: what do these names have in common? Besides being wildly successful in their respective careers, they are also this year’s most viewed professionals on LinkedIn – otherwise known as LinkedIn’s Power Profiles.
LinkedIn’s Power Profiles come from all professions, including human resources, marketing, advertising, and CEOs, but they all have one thing in common: they’ve invested both time and energy into building their professional identity on LinkedIn.
With over 5 million professionals using LinkedIn in Australia and over 50 million in the Asia-Pacific region, LinkedIn is a crucial tool for businesses and their employees to build an online presence. Here, we share a few things your business can learn from LinkedIn’s most influential profiles.
Get the basics right
The majority of LinkedIn’s Power Profiles have a complete profile, which includes a photo, summary, comprehensive experience, volunteer experience, relevant groups and relevant influencers they are following. In short, they’ve pinned down the basics to create an impressive and professional-looking profile page.
It sounds simple, but it makes a difference to how others perceive your profile. Fill out your LinkedIn profile as comprehensively as possible – from your interests to your skills, awards, qualifications to organisations you’re involved in.
Don’t forget that the groups you are in and the influencers you follow will also make a difference to how your profile is received. To make your profile high impact, join groups that represent the industry you work in and what you’re interested in (for example, Women Help Women) and follow influencers who represent your interests.
Publish posts to establish yourself as an expert
When it comes to attracting new clients, the more you are seen as a thought leader, the better. Influencers such as Naomi Simson (founding director of RedBalloon) and Ruslan Kogan (founder and CEO of Kogan.com) regularly share articles with their thoughts on the latest developments in their industry, establishing themselves as experts in their field.
If you’re not sure where to start, take a look at the latest news and developments in your industry and share your thoughts and opinions on that. If you’re already publishing posts and want to take it further, share some secrets to your success or challenge industry norms to establish yourself as a thought leader.
Share work you are proud of on your portfolio
When it comes to sharing their biggest and brightest accomplishments, LinkedIn’s Power Profiles aren’t shy. Amanda Rose, advertising and marketing guru, includes her television appearances in her profile, as well as examples of work or experience for each of her roles. Similarly, Jaimes Leggett, CEO of M&C Saatchi, showcases his agency’s best work on his LinkedIn portfolio – proving his agency’s skill rather than simply talking about it.
Regardless of your industry, you can use LinkedIn as an opportunity to show rather than tell. Whether it’s sharing products, news appearances and articles, or successes of your employees, including a portfolio on your LinkedIn profile is a valuable asset that can go a long way.
Encourage your employees to build a personal LinkedIn profile
LinkedIn’s Power Profiles know the importance and power of the platform, both as a tool for networking and a tool for attracting business – and they recognise that the more their employees flourish on LinkedIn, the more their own brand and business will as well.
Influencers such as Matt Barrie (CEO of Freelancer.com) and Sebastien Eckersley-Maslin (founder and CEO of BlueChilli Group) actively support their employees on LinkedIn, connecting with them and recommending them publicly. Not only is this good for morale, but it also means your business and products are seen by more people.
How do you use LinkedIn for your business?