How to get on Google’s good side

Written on 30 May, 2012 by Uyen Vu
Categories: Search Engine Optimisation | Tags: google, search engine optimisation, seo

Forget about wining and dining your clients. These days, it’s more important to get intimate with Google.

Despite competition from rivals, Google dominates the online search market with an impressive 80.65 per cent share, according to StatOwl. The search giant might have an enormous market presence but it has an even bigger impact on your online visibility, with the ability to achieve high rankings a key marker of business success.

So what exactly does it take to get on Google’s good side? Although factors such as keyword placement and back-links have always been part of online marketing strategy, Google’s recent algorithm change has seen quality content become central to improving rankings. As part of its effort to crack down on content farms, the search engine is rewarding high quality, relevant content, as businesses that effectively combine blog posts, images and video stand a greater chance of rising to the top. Here are the best ways to optimise your content for Google:

A word to the wise

Blogging is one of the most powerful and cost-effective ways to drive traffic, strengthen your brand presence and build awareness of your business. However, one of the biggest benefits of blogging is its capacity to boost your search ranking in Google. The search engine rewards websites that regularly produce fresh, relevant content, with websites that publish blog posts and articles winning out over their less wordy competitors. Words might be powerful, but don’t forget about accuracy – Google loves written content that is grammatically accurate and free of mistakes.

Image conscious

Websites that use images effectively might be more compelling for users, but they also gain serious kudos when it comes to Google search. Make sure your images are easy for the search engine to index by using Google-supported formats such as JPEGs and PNGs. It also helps to use descriptive captions and detailed supporting text – the more context you provide, the greater your chance of jumping up the search rankings.

Video star

Online video is a powerful driver for customer engagement and conversion. In fact, new statistics by Forrester Research show that websites that use video are 50 times more likely to secure an organic first page Google ranking over text pages. Just remember to think about your target viewer when producing video content. If you’re unsure about where to start, consider a ‘how to’ video – these offer great user value while highlighting your knowledge and skill.

The content mix

There’s no denying that each of these mediums have unique strengths and can communicate certain elements of your brand message. However, businesses that build an optimised content strategy by combining image, video and text will emerge as the biggest winners of all.

If you feel that you don’t have the time to look after your business and your online marketing at the same time; have a chat with one of our experts about Search Engine Optimisation programs today.