How To Generate Leads Using Video Marketing: Part 1

Written on 16 July, 2014 by Alan Sarkissian
Categories: Marketing, Social Media, Web Design & Content | Tags: marketing, online marketing, social media

Are you losing customers because you don’t know how to attract prospects?

Do you really understand how video and social media work? Wouldn’t your strategy and tactics be vastly different, if you understood how to structure your campaigns?

As you know, small business marketing is all about visibility . . .

. . . Done in the right way you can build your credibility through offering relevance and value to the right type of audience. In this first part of three blog posts I’ll show you how to immediately increase your social media marketing ability using video. How?

By creating a short, shareable social video or cartoon animation—and implementing a strategic “micro-campaign” around it to drive opt-ins.

Converting social media fans and followers into actual prospects starts with getting these people off your social platforms and onto your nurturing list (email list).

First, you must move them from Facebook, Twitter, YouTube and Pinterest onto your landing page.

To get the most out of your lead generation video, stick to a short script (“micro-content”)—2 minutes or less. I always find this simple formula works the best:

  • Get Real! It’s about time isn’t it? Everyone else comes across as so fake. Cut to the chase and offer real difference and value to me. Engage viewers quickly with a fun question or a thought-provoking statement relating to the core passion or problem point your product or service deals with.
  • Attract with your valued information giveaway. Think eBooks, one-pagers, and how-to’s. Use storytelling techniques like sharing a client story to KEEP them in rhythm with you.
  • Focus. Address these questions - “What’s in it for them?” “So what?” & “What’s the relevance to me?” Be as specific as possible to the prospect in their context.
  • End on a clear call to action. Just one! And take care not to make your call to action platform-specific. You’ll use this on multiple social media channels.

In Part 2, I’ll take you through the process of campaigns, themes and content, and give you structure (and measurability) for your editorial calendar.

Now it’s your turn. What’s one list-building tip that should be part of every “micro-campaign”? Share your experience in the comment box below.

Alan Sarkissian runs Upwardly Mobile (our preferred supplier in video/animation) who work with small businesses and marketers to develop video and animation.