How PPC can help small businesses grow

Written on 18 April, 2016 by James Baylis
Categories: Pay Per Click | Tags: marketing, online marketing, pay per click, ppc, search engines, search marketing

As a small business in a big online world, it can be very frustrating to generate leads and customers online without spending a lot of time and money (with no guarantee of results). With more inbound marketing strategies to choose than you can shake a stick at, it doesn’t take long to get confused on which option is best for your business.

In today’s article we are going to discuss pay per click (PPC) advertising and how useful Google AdWords can be for businesses in Australia.

1. Pay per click works with all budget sizes

Small business owners believe that running PPC campaigns is expensive or only suitable for large brands, when in reality that couldn’t be further from the truth. Using Google AdWords you can run campaigns from as little as $1 per day as you can manually select the amount you wish to pay per click.

Whether you’re a nationwide business servicing the whole of Australia or a small local restaurant, PPC can help you.

2. Targeting local customers

Using Facebook, Instagram or Twitter to post organic updates doesn’t guarantee your content is seen by people in your local area. For example, if your business is situated in Sydney what benefit will you gain showing content to people in the UK or US?

Google AdWords allows you to target users who live in a specific city or suburb. In the targeting part of setting up an AdWords campaign, you can target specific suburbs.

Combing location targeting with high intent keywords will allow you to serve content to the people most interested in your offers.

3. You get instant traffic

Think of Google AdWords as an online traffic store. You pay them a fee and in return they deliver highly targeted traffic based on your requirements. Businesses typically say:

“If only we had more traffic, we’d make so many more sales…”

Thanks to PPC and AdWords, businesses no longer have that excuse. While SEO is a brilliant way to drive continual traffic to your website, it can take weeks or months of hard work before you start seeing results.

PPC advertising bypasses months of work by bringing you traffic immediately.

Pay per click is a must for every business, but proceed with caution

AdWords has helped several local Australian businesses grow (see here and here) leaving no doubt that if used correctly, PPC advertising is a huge marketing tool for any business’s online marketing strategy.

However, if you’ve used PPC in the past you may have gotten a very poor ROI which is common for businesses who lack PPC experience. There are many variables that go into creating a successful campaign such as keyword selection, audience targeting, advert message, bidding and objective type. Just getting one of them wrong can see your campaign perform poorly and leave you with a hole in your pocket.

Google dominates more than 92% of the search engine market share in Australia, if your business isn’t using AdWords to reach your target market, your competitors will end up dominating the market.

Managing an AdWords account isn’t easy, but with the right people behind the wheel it can do wonders for your business. Do you want to win more customers using AdWords? Then get in touch with us today.