Is Your Website Ready for Google’s ‘Mobile Friendly’ Update?

Written on 23 April, 2015 by Stephen Mayall
Categories: Search Engine Optimisation, Web Design & Content | Tags: google, online marketing, search engine optimisation, seo, web design

As you may have heard Google have recently rolled out a ‘mobile friendly’ update, that will reward websites that are mobile friendly, whilst potentially penalising those that aren’t.

Typically Google’s updates are relatively subdued affairs until the day. When website and small business owners wake up one day to find things have suddenly changed.

Google’s ‘Panda’ and ‘Penguin’ updates were prime examples of this and those who were found to be guilty of violating or pushing the limits of what Google wanted to see, were punished.

But this update to Google’s Mobile algorithm is different. This time we actually got a warning.

More mobile-friendly websites in search results:

On February 26, 2015 the following was posted on Google’s Webmaster Central Blog:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

The date is important, but so is the word ‘significant’ meaning, you had better pay attention.

Where has this come from?

Since Google first introduced us to the Zero Moment of Truth in 2012 Google have been declaring the importance of mobile.

Take a look at the think With Google website today and mobile has only continued to grow in importance as the ubiquity of mobiles and increase of mobile traffic to over 30% across all industries means that mobile is an integral part of our ‘always connected’ lives.

And as consumer behaviour has evolved, so must the way in which businesses engage with them.

Will you be affected?

If you are not sure whether you will be affected or not visit the link to check your site: Google’s ‘mobile friendly’ test

Hopefully you’ll get this message:


And not this one:


But incase you did, don’t worry this update is not ‘site wide’ but on a page by page basis, so it may not affect every page of your site and it’s only specific to searches that are performed on a mobile.

Check your Google Analytics account to see how much of your site traffic comes from mobile.

There may also be a few quick fixes you can do whilst you plan to redesign your site. Speak to your developer to see what they recommend.

Preparing for change:

If a significant amount of your website traffic and business comes via mobile and your website doesn’t pass the Google Mobile Friendly test, then it might be time for a change.

Every one of our ‘Website Done For You’ websites are mobile-responsive. So which ever theme you choose will have your site prepared for Google’s mobile friendly update, which is happening right now.

Find out more information on our Website Done For You website packages or call 1800 800 099 to talk to one of our consultants today for a no obligation chat.