With 700 million active users, Facebook is the biggest social media platform to reach people simultaneously. Whether your business is small, medium or large, if you haven’t got a Facebook Business Page then it’s about time you start thinking about creating one.
Here’s why creating a page for your business is crucial…
If people want to search for you on Facebook, they’ll be able to find you. It’s as simple as that. Being discoverable on Facebook is fundamental; especially if your brand isn’t easily found if a user were to Google your business.
Facebook allows you to look into customer insights based on those who like your page. Analytics will give you a deeper understanding of your customers or those interested in your business. You are able to find key information such as the average age of those who like your page, their gender, interests and so on and so forth. With great knowledge comes great power. Using these insights, you are able to strategise and target your customers more effectively.
You’re able to directly communicate with your audience by providing feedback and partaking in conversations with your customers. This gives your business a personal touch as you can become well connected by creating your own community. Once your page has acquired a decent amount of likes and engagement, you can become more interactive by running promotions, contests, surveys or giveaways. This is also a great way to attract more users to discover and like your page.
Search Engine Optimisation (SEO)
Having a Facebook page for your business helps with your SEO, as search engines index all links and posts on the page. So having a page with relevant content which is regularly updated will give you an increase in search engine rankings.
Once your page has been set up and has attained some engagement your next step is Facebook Advertising. In choosing your own audience, you can create a highly targeted campaign by selecting people through location, age interests and more. For example, if you were selling engagement rings, you can create an advert to only be shown to those with the relationship status of ‘engaged’ within a 20 kilometre radius of your business location. This means that your adverts are only targeting relevant people which in turn will deliver real results.
There you have it, there are endless opportunities for your business with Facebook. Stay one step ahead of your competitors by creating a page which is relevant, engaging and gives your brand some personality. In saying this, you need to join in on conversations and become a part of the community you’ve created, rather than being an ‘outsider’ who tries to sell aggressively. Gain an audience, get likes and stay connected!
Written by Vivian Nguyen — Performance Media Specialist at Webcentral.