Five tools for efficiently auditing website content

Written on 17 July, 2015 by Emily Rice
Categories: Web Design & Content | Tags: content

As search engines grow ever more sophisticated and web users become increasingly accustomed to websites that fulfil their needs quickly and seamlessly, content has cemented itself as the most important element for any site. Find out whether your pages are hitting the mark with a content audit that will root out any problems or weak patches.

A content audit can be a powerful tool for uncovering what’s working for your website – and what isn’t. By analysing your content page by page, you can gain a deeper understanding of how your content is structured, displayed and maintained. Check out five of the best tools to use.

1. Google Analytics

As one of the most powerful tools around, Google Analytics not only reveals where your visitors are coming from and how they interact with your pages, it also offers fascinating content reports. These allow you to see which pieces of content attract the most traffic and which are in need of an overhaul. You can use this information to not only fix any underlying issues, but also to inform decisions regarding what content to create in the future.

2. Screaming Frog

For a website to have great content, you need to be confident there are no duplications or redundant pages. Screaming Frog can trawl your website and return a report containing page titles, URLs and word counts, which can be easily scanned for issues. The report also contains status codes for each page, so you can identify any 404 errors.

3. Open Site Explorer

This is one of the most popular tools around and is nice and easy to use. Open Site Explorer was developed by SEO company Moz and generates a list of backlinks for every page on your site. This is extremely useful for working out which pages of content are performing well – after all, the more sites linking to your pages, the better they are. These can then provide a benchmark for new pages.

4. Online XML Sitemap Generator

Not only is it free, but Online XML Sitemap Generator will create a simple sitemap for 3500-plus pages of website – allowing you to easily receive an overview of the pages you currently have on your site. It will also report on broken links and can handle cookies, redirects and CMS.

5. PlagSpotter

If you have a large website or a lot of legacy content, there is a chance that some of your pages may have become duplicates – or that other websites have lifted your pages and are using them elsewhere. With PlagSpotter, you can check your site for duplicate content and even set up an automatic audit that will email you the results on a regular basis.

For help ensuring your website and its content are performing as well as possible, get in touch with the SEO and marketing experts at WebCentral.