Five simple DIY marketing techniques
Working with external agencies to market your business is often a costly enterprise. We’ve put together five of our favourite DIY marketing tips to help you amplify your brand without breaking the bank.
Create a LinkedIn Showcase Page
Get your business in front of as many potentially interested people as possible by setting up a Showcase Page on LinkedIn. An extension of your LinkedIn Company Page, a Showcase Page is designed to help you shine a spotlight on your brand or specific products and services. This allows you to engage with the right audience segments and gives people the chance to follow the aspects of your business they’re most interested in.
Consider Facebook paid advertising
Cut out the middleman when it comes to advertising your business by using paid advertising from Facebook. Designed to allow businesses to easily manage their own ads, this service can be a good way to invest small amounts of money and time into boosting your profile. Have a look at the Facebook app Install Ads and find new ways to target specific users. You can try a wide range of ads to begin with, quickly killing the ones that don’t take off and focusing your efforts on the ones that do. Be guided by your conversion rates and try using your ads to grow your email list in a simple and affordable way.
Write email newsletters
Newsletters can be an excellent, and extremely cost effective, way to spread the word about your business and promote your team as experts in the industry. Remember that people don’t want a lengthy page of irrelevant text – they want useful information and interesting facts. You can also promote a special deal, some interesting industry news or maybe new developments at your company.
Stay updated on Google My Business, Yahoo and Yelp
Local search directories are a great way for people to hunt for businesses nearby. If your listing is out of date or incomplete, you could be losing customers at the first hurdle. You should also add photos and all relevant information – from your opening hours and customer reviews to your best-selling products. Check that your location is accurate and add your phone number, website address and links to your social media sites.
Create unique articles and infographics
If your business has access to interesting information or research, creating your own content can be a great DIY way to boost your brand’s online presence. Whether you host a fascinating news piece on your own blog or find a home for it with a reputable publication, original content has the potential to go far. For blogs and news articles, ensure you use an intriguing title and an eye-catching image. If you’re releasing an infographic, spend time making sure your information is well presented, reliable and easy to digest.
Get creative with your business’s marketing techniques and embrace the DIY spirit to see great return on invest with minimum effort.