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Written on 17 June, 2016 by WebCentral
Online Retailer Sydney: 20-21 July 2016 Are you a fan of people who inspire? Of people who will listen to your concerns and who will offer solutions? Do you want to make a dent in this industry? Or perhaps you would like to make a bang… At Online Retailer Sydney, you will be given the rare... Read more
Written on 30 July, 2014 by Evelyn Elsted
15 marketing tips from five of the best Marketing is crucial to business growth. However limited resources, competing priorities and uncertainty about how to develop a strategy and manage its implementation often mean it is left out of many small businesses plans. A team of Australia’s best innovators, brand developers, designers and researchers will help to demystify marketing... Read more
Written on 17 July, 2014 by Leonie Prendeville
Personality branding – The third brand your business needs There are three layers of branding your business needs to consider: Product - The brands we associate to a product or service we can buy e.g.: “iPod” Company - The brands we associate to a company we can buy from e.g.: “Apple” Personality - The brands we associate to people... Read more
Written on 01 March, 2014 by Christian Bowman
Developing a Digital Strategy in Three Simple Steps One of the advantages of having formal training in design is the ability to creatively capture and present information. Being able to simplify the complex and communicate a key message has enabled me to create a very simple process in developing a digital strategy and plan. I have devised a... Read more
Written on 29 March, 2012 by Karen Lim-Sam
5-step strategy to attract more social users and increase your ROI Following the growing importance of social media, marketers need to come up with a clear strategy for maximising their revenue and return on investment from this channel. Here are five steps that can guide you through to this objective: Identify the social media users who are actively involved and engaged... Read more