Get to know your customers using data analytics

Written on 24 August, 2015 by Lisa Shannahan

Get to know your customers using data analytics To sell to your customers, you need to understand them. Luckily, that’s a lot easier than it sounds thanks to the accessibility of invaluable data analytics. Getting started From Google Analytics on your own site to the data on offer from social media platforms such as Facebook and Twitter, analytical... Read more
Categories: E-commerce | Tags: customer behaviour, online business, online marketing

Written on 11 August, 2015 by Kate Faulkner

The Importance of Including Great Product Images in E-Commerce More often than not, the basics are overlooked in business; this is none but true when it comes to product images for e-commerce. Low-quality images are quite common due to the amount of effort required in either sourcing or taking photographs of products. This, however, is a fundamental that cannot... Read more
Categories: E-commerce

Written on 23 June, 2015 by Uyen Vu

Six techniques for killer product photography When you’re running an e-commerce business, photos are vital for selling products successfully. Consumers are becoming increasingly confident in making purchases online and are often comfortable spending large amounts of money on something they haven't seen in the flesh. That's not to say they don't still experience some traditional pain... Read more
Categories: E-commerce, Marketing, Web Design & Content | Tags: e-commerce, marketing

Written on 24 February, 2015 by Alita Harvey – Rodriguez

Top trends for increasing sales leads in 2015 Increasing leads/traffic is the goal for most businesses, right? If you’re reading this blog, it must be one of yours. So how do you effectively increase your leads in 2015? Your leads are only as strong as their origin. By learning the how and why of effective lead generation, you... Read more
Categories: E-commerce, Marketing | Tags: marketing, online marketing, small business

Written on 17 February, 2015 by Georgia Leaker

Selling online: What you need to know While shopping centre numbers might be dwindling, online sales are sky-rocketing. The reasons for this vary: for some it’s the convenience, others are looking for a competitive price and even more are after something unique. If you can offer your customer all three of these, you’re onto a winner and... Read more
Categories: E-commerce | Tags: customer behaviour, online business

Written on 14 November, 2014 by Evelyn Elsted

Don’t lose potential sales – capture customer leads online Getting people to your website is one battle, but if you let them leave without capturing their details, you've lost the war. Once a customer lands on your homepage or starts browsing your products, you have an opportunity to connect. Learn how to capture leads and start nurturing your visitors... Read more
Categories: E-commerce | Tags: marketing, online marketing

Written on 27 August, 2014 by Georgia Leaker

Are online coupons right for your business? Have you ever bought a restaurant coupon from Groupon, Cudos or LivingSocial? Maybe you’ve taken advantage of a Facebook deal or a coupon on the back of your supermarket receipt? If you haven’t, then no doubt you know someone who is into them. They can be a great way to... Read more
Categories: E-commerce, Marketing, Small Business | Tags: online marketing, small business

Written on 21 July, 2014 by Georgia Leaker

The benefits of a dedicated SSL If your website has sensitive data passing through it and you get hacked, what happens to that data? It can easily be read by anyone who gains access to your website, which is where having an SSL Certificate comes in handy. But what’s an SSL Certificate and does your website... Read more
Categories: E-commerce, Web Hosting | Tags: online business, online marketing, ssl

Written on 27 May, 2014 by Katharina Kuen

The 3 seconds that will make or break your brand Do you sometimes find yourself ordering 5 items from your favourite online shop although you never thought you needed them? Do you know the feeling of getting magically drawn into a store while initially simply walking past? Or, the other way round, do you set out for some retail therapy... Read more
Categories: E-commerce | Tags: e-commerce, online retailer

Written on 07 April, 2014 by Verity Meagher

Internet merchant account vs. payment gateway Not sure how a merchant account works or why you need a payment gateway? Understand the process behind accepting payments on your e-commerce site and know you’ve got the best system in place.  What’s a merchant account? A merchant account is an online bank account that allows your businesses to... Read more
Categories: E-commerce, Small Business | Tags: merchant