Written on 30 July, 2015 by Emily Rice
How to craft an effective call to action A well-crafted call to action (CTA) can be the difference between capturing a lead and missing out on an opportunity. Your CTA should be compelling, easy to understand and well placed on the page. Learn how to hone your CTAs and improve your conversions with these simple tips. 1. Use... Read more
Written on 30 June, 2014 by Georgia Leaker
Why your offline business needs an online presence You might be a shop owner who attracts most of your customers by being located on a busy shopping strip that sees a lot of foot traffic, or a small-firm lawyer who garners business through traditional methods of networking and word of mouth. “I don’t need a website,” you say... Read more
Written on 01 March, 2014 by Christian Bowman
Developing a Digital Strategy in Three Simple Steps One of the advantages of having formal training in design is the ability to creatively capture and present information. Being able to simplify the complex and communicate a key message has enabled me to create a very simple process in developing a digital strategy and plan. I have devised a... Read more
Written on 30 July, 2013 by Uyen Vu
Why launching your business online will increase your target audience Launching your company online can seem risky as you are placing your business on a much larger and competitive platform than brick and mortar businesses. But with strategic online planning you can not only keep hold of your existing target audience, you can actually increase it. How? The internet is... Read more
Written on 14 June, 2013 by Kim Lowton
Website DIY: Open source or commercial site building tools? When it comes to deciding on building a website, a key decision on the setup is whether you plan to build the website yourself or outsource the job to a professional. In order to help you make this decision you should firstly know the costs involved, how much to get... Read more
Written on 03 January, 2013 by Karen Lim-Sam
Nine ways to boost retail sales with Twitter Fast-paced, versatile and widely embraced by customers, Twitter is a retailer’s dream. It allows brands to engage shoppers and promote offers and discounts in real time – attributes that strengthen customer engagement and set the stage for soaring sales. Here are nine strategies for boosting retail sales with Twitter. Include... Read more