Written on 12 August, 2020 by Julia Hammond

Using customer data to benefit your business The more a business uses technology for key processes, the more data it will collect. By analysing this data, you can reveal key patterns and trends that can be acted on to increase customer retention, drive sales, and increase profit. There are numerous technologies businesses of any size can use... Read more
Categories: E-commerce, News

Written on 04 June, 2020 by Julia Hammond

Why every small business should consider e-commerce during COVID-19 COVID-19 is driving a rapid e-commerce evolution, with intuitive businesses across Australia keenly adding e-commerce solutions to their websites to take advantage of the surge in online shopping. Interestingly, the preliminary April findings from the Australia Bureau of Statistics’ Retail Trade Survey, found that retail turnover fell by 17.9 per... Read more
Categories: E-commerce | Tags: coronavirus, COVID-19, e-commerce, small business, web design, web hosting
Essential steps to online success

Written on 15 April, 2019 by Karen Lam

4 steps to online success for small businesses Give your business the best start online with our easy guide to how small businesses can get ahead. Whether you’re looking to take your bricks and mortar business online or are starting a new business from scratch, it’s important to give your brand the best possible beginning. An effective online... Read more
Categories: Domains, E-commerce, Search Engine Optimisation, Small Business | Tags: brand, Bricks & Clicks, online business

Written on 04 June, 2018 by Jen McKinnon

What business can I set up from home? When Tim Ferris launched the four-hour work week, everyone still thought it was an elusive dream but now in 2018, it’s a reality for many. If you daydream about a laptop lifestyle or a job where you set your own hours, you’re not alone. In fact one in three working... Read more
Categories: E-commerce, Small Business
Get to know your customers using data analytics

Written on 24 August, 2015 by Lisa Shannahan

Get to know your customers using data analytics To sell to your customers, you need to understand them. Luckily, that’s a lot easier than it sounds thanks to the accessibility of invaluable data analytics. Getting started From Google Analytics on your own site to the data on offer from social media platforms such as Facebook and Twitter, analytical... Read more
Categories: E-commerce | Tags: customer behaviour, online business, online marketing

Written on 23 June, 2015 by Uyen Vu

Six techniques for killer product photography When you’re running an e-commerce business, photos are vital for selling products successfully. Consumers are becoming increasingly confident in making purchases online and are often comfortable spending large amounts of money on something they haven't seen in the flesh. That's not to say they don't still experience some traditional pain... Read more
Categories: E-commerce, Marketing, Web Design & Content | Tags: e-commerce, marketing

Written on 24 February, 2015 by Alita Harvey – Rodriguez

Top trends for increasing sales leads in 2015 Increasing leads/traffic is the goal for most businesses, right? If you’re reading this blog, it must be one of yours. So how do you effectively increase your leads in 2015? Your leads are only as strong as their origin. By learning the how and why of effective lead generation, you... Read more
Categories: E-commerce, Marketing | Tags: marketing, online marketing, small business

Written on 17 February, 2015 by Georgia Leaker

Selling online: What you need to know While shopping centre numbers might be dwindling, online sales are sky-rocketing. The reasons for this vary: for some it’s the convenience, others are looking for a competitive price and even more are after something unique. If you can offer your customer all three of these, you’re onto a winner and... Read more
Categories: E-commerce | Tags: customer behaviour, online business

Written on 14 November, 2014 by Evelyn Elsted

Don’t lose potential sales – capture customer leads online Getting people to your website is one battle, but if you let them leave without capturing their details, you've lost the war. Once a customer lands on your homepage or starts browsing your products, you have an opportunity to connect. Learn how to capture leads and start nurturing your visitors... Read more
Categories: E-commerce | Tags: marketing, online marketing

Written on 27 August, 2014 by Georgia Leaker

Are online coupons right for your business? Have you ever bought a restaurant coupon from Groupon, Cudos or LivingSocial? Maybe you’ve taken advantage of a Facebook deal or a coupon on the back of your supermarket receipt? If you haven’t, then no doubt you know someone who is into them. They can be a great way to... Read more
Categories: E-commerce, Marketing, Small Business | Tags: online marketing, small business