Don’t have time to build your own website? Let us do it for you!
Building a website alone is a daunting, lengthy and stressful process and one that most small business owners just don’t have time to do inbetween everything else. Hiring a web developer means you can rest easy, knowing your website is in great hands. A good developer help you pick the right colour scheme, write great content, source suitable images and assist in carving out a space online that is uniquely yours.
But in order to get the most out of them, you have to come in prepared. So what should you do before enlisting the services of a developer to get you online?
Compare your competitors
This isn’t a recon mission in stealing content or images, but rather a great way to understand what kind of information potential customers are looking for when they go hunting for the product or service you offer. This will help you build a picture of what you want to include and avoid for your own website.
Judge a book by its cover
It only takes one glance at Google and Yahoo to understand why Google is more popular: the best websites have minimalist designs and are easy to navigate. Take some time to look at colour wheels and take into consideration your own logo colour scheme before settling. If you are nervous about colour, ask your developer for their advice, but remember that black text over a white or light grey background is classic for a reason.
Copy, copy, copy!
We can’t all be brilliant writers, so if you’re not confident in conveying your message online alone, don’t hesitate to enlist the services of a copywriter to add some sparkle and pizzazz to your content. Not only will they ensure your call to actions don’t get lost in a jumble of text, they’ll also clean up any spelling or grammar mishaps.
Call to action
A beautiful website means nothing if your customer doesn’t know what you sell or how to get it. Make your call to action is apparent on every page through words and images, as well as including links to your contact us page which will increase the likelihood of customers contacting you. Further to this, make sure your phone number or email is easily found on the home page and that the Contact Us page is highly visible.
Trap the Google Spider
While you’re looking at your competitors for design and content ideas, don’t forget to jot down what keywords you typed into Google to find them. You also want to think about other keywords relevant to your business or product. Adding these to your website content and metadata is called Search Engine Optimisation (SEO) and it increases the likelihood of your website being listed on Google. Other things that help increase your SEO are videos, content marketing and asking complementary or allied businesses to link back to you.
WebCentral offer professional web design services, which include hosting and email, for a flat monthly fee. If you’re looking to get your business online, you can learn more about our Do It For You website option here or speak to one of one of our consultants on 1800 800 099