Does your website need a new year revamp?
As we reach the tail end of 2015, businesses are looking to the new year and are planning key aims and marketing objectives. This is often met with the question, ‘Should we build a new website?’
As mobile becomes increasingly important for marketers, and clients are demanding more information accessible online at any time, now is the time to take a look at your website and evaluate what can be improved to set you up for marketing success next year.
Not sure where to start? We’ve put together some key areas to look at when evaluating what needs to be revamped on your website.
Is your website mobile-friendly?
If you’ve been biding your time to create or overhaul your website to make it more mobile-friendly, 2016 is your year. Google already privileges mobile-friendly websites in search rankings, and reports in 2015 show that more than half of all Google searches come from mobile devices. Mobile websites aren’t innovative any more – they’re a necessity.
If your website isn’t mobile-friendly, make this a priority in the new year. During the process, make sure to check it against Google’s Mobile-Friendly Test to see how the search engine will rate your new website.
Is your website optimised for search?
Going hand-in-hand with a mobile-friendly website, SEO (Search Engine Optimisation) is crucial to getting your website found online, and your website design contributes to how your page is ranked on Google. Your website structure, the frequency of your content updates, loading times for pages and external links to your site are just a few of the factors that influence your ranking on Google.
While it’s hard to predict exactly how Google will update its search algorithms to rank pages, the basics still stay the same: have good navigation, tag images correctly, keep loading times fast, post strong content and have strong links from reputable sources back to your website.
Request a consultation to review any issues on your website that might affect SEO, and then implement the findings and recommendations for quick wins in 2016.
Is your website aligned to your branding and marketing efforts?
Your website is one of your main touchpoints for clients online and the majority of your marketing efforts should drive traffic there. In 2016, it’s crucial your website reflects your branding and supports your marketing KPIs.
If you’re investing in social media, take care to ensure your website supports as much of this as possible with links to your pages and social sharing buttons. If your aim is to drive quotations, make sure your website has a built-in CMS so you can post blogs, establish your business as a thought leader and end with a call-to-action to contact your business.
To do this, make sure you have your marketing strategy and KPIs for next year, then use these to help inform which areas to prioritise.
Your website revamp checklist
If you’re looking to revamp your website in the new year, here are a few things to remember:
- Have a conversion goal for your website, whether it’s a quotation, lead or purchase, and keep this in mind for everything you create.
- Set a budget and prioritise: Chances are you won’t be able to update everything on your website in one go, so make a list of quick wins and changes that will have the most tangible impact, and focus on those.
- Content is king, so don’t skimp on it. It’s important to have strong copy and powerful imagery on your website for SEO and user experience.
- Test loading times and design on multiple devices. What works well on your MacBook in the office might be different to what works well on a client’s tablet at a conference.
Whether it’s small changes to your existing website or a complete overhaul, having an effective, optimised mobile-friendly website in 2016 will go a long way to help your business achieve its marketing goals in the new year.
Contact WebCentral to help set your website up for success in the new year.