Does Pay Per Click deliver a return on investment?

Written on 28 October, 2011 by Verity Meagher
Categories: Pay Per Click | Tags: pay per click, ppc

It would seem the majority of small businesses are still struggling to see the value of using Google AdWords. According to a recent study conducted with over 500 businesses, only 18% of SMEs* believed their AdWords were delivering a strong return on their investment.

The typical challenges facing business owners are limited time and resources, lack of experience and fear of making mistakes in online marketing campaigns, not targeting audiences effectively and as a result missing out on key customer segments.

If you can relate to these challenges and are still unsure of how AdWords can work for your business, here are our Top 3 reasons you absolutely need to include it as part of your marketing strategy:

  1. Competitive Advantage – AdWords is an easy way to quickly get ahead and stay ahead of your competitors. Google is the largest network and therefore delivers the most traffic. If you have quality ads and the right keywords, it can result in more clicks and reduce your cost per click over time. You’ll get much more targeted traffic with PPC and more control.
  2. Customer Acquisition – Pay-per-click directs thousands of people searching Google, Yahoo and Bing Sponsored Links for your products or service directly to your website. It’s never been easier to reach new markets overseas and turn your business into a global concern. With free tools such as Google Global Market Finder, you can now access global marketing opportunities.
  3. Branding – AdWords dramatically help drive awareness and raise customer engagement. PPC offers brand-building opportunities that are inexpensive and cost next to nothing. As you build your brand, you don’t need to do as much search marketing to get traffic – customers will find you directly.

If you are like most small businesses and don’t have the time or resources to spend on becoming AdWords expert, engaging an expert help to set it up and maintain is the best way to ensure you get the best possible return.

Find out how you can get the best return on your AdWords investment with the help of WebCentral’s specialists.