Category:

Content

Written on 08 February, 2018 by Julia Hammond

Top 5 Tactics to Generate an Email List Email is a great marketing tool to help grow your business, but it only works if you are patient and willing to spend the time procuring and testing your list. In the digital age, it’s important to any business’ success to capitalise on this standard nurture practice as it gives you the... Read more
Categories: Content

Written on 29 January, 2018 by Donal Stott

How to Create a Brand Voice : The Brand Voice Diamond When your business is fighting against dozens of others that offer similar services or products, the difference between success and failure can come down to the smallest things. In a lot of cases, it’s branding that makes all the difference, with consumers ready to pay a whole lot more based... Read more
Categories: Content

Written on 19 December, 2017 by Trish OLoughlin

2018 Content Marketing Trends: Fewer Stories, Better Content and New Formats More and more businesses are realising the power of content marketing, and for good reason. What was once a quiet area of the digital space is now booming loud and proud, becoming the primary source of fuel for brand creation. When done right, content marketing has a significant impact on the... Read more
Categories: Content

Written on 18 October, 2017 by Trish OLoughlin

How Sloppy Copy Can Cost Your Business We’re all human, and we all make mistakes from time to time. I get that. But few things crush my spirit more than a fresh slab of content glaring with spelling errors, typos and incorrect grammar. And I’m not alone. An analysis conducted back in 2011 showed that a single spelling mistake... Read more
Categories: Content

Written on 11 October, 2017 by Trish OLoughlin

The Art of Storytelling in Brand Delivery May I ask you to kindly pause for a moment and consider the last brand you engaged with. What was it that drew you to that business? What made you decide to go ahead with a purchase or to subscribe to a service? Maybe it was purely for the sake... Read more
Categories: Content

Written on 17 August, 2017 by Trish OLoughlin

Struggling for Blog Topics? Check Out WME’s Favourite Go-To Tools Churning out a different blog topic each week, fortnight or month can sometimes feel like scraping at the bottom of an empty jam jar. Once you’ve been writing for a certain industry for a while, chances are you begin to run out of things to talk about. However, a regularly... Read more
Categories: Content

Written on 05 July, 2017 by Julia Hammond

How Big Data is Shaping Content Marketing How Big Data is Shaping Content Marketing Data is one of the key forms of information-gathering within business. Every day, time is allocated towards moving through the data received and drawing information over to find ways to improve operations across various levels of business. Big data essentially refers to the... Read more
Categories: Content

Written on 09 May, 2017 by Julia Hammond

Why EDMs are the Cornerstone of Content Marketing What are EDMs? Google the term ‘EDM’ and there’s a good chance you’ll be faced with a plethora of electronic dance music. However, fear not: your marketing advisors aren’t including regular raving into your strategy. Email direct marketing (or ‘EDM’, as it is lovingly referred to in the digital world... Read more
Categories: Content

Written on 28 February, 2017 by Trish OLoughlin

Content Marketing vs Social Marketing: What’s the Difference? Two of the biggest digital marketing trends rapidly pulsating their way through 2017 are content marketing and social marketing. As such, it is highly advisable that you begin to incorporate these methods into your business model – or at the very least, start to think about them. However, you’d be... Read more
Categories: Content

Written on 07 September, 2016 by Raul Chango

What is CMS and Why Should We Use it? CMS stands for Content Management System, a system that was built for non-technical users to easily add, edit, and update their content on their website. It launched 14 years ago when a group of programmers decided to build this system for a financial purpose. Thanks to open-source community, this system... Read more
Categories: Content