Category:

Content

Written on 21 August, 2019 by Raul Chango

How to do an SEO Content Analysis of your website It’s super important for your business’s website to be engaging and high quality, with both effective content that appeals to users and optimised content with appropriate keywords that boost your site with the search engines. We know that this is ultimately how we improve online search visibility and customer engagement... Read more
Categories: Content

Written on 25 October, 2018 by Julia Hammond

What are the 3 H’s of content marketing and why are they important? From Netflix to YouTube, content forms a significant part of our daily lives – especially when it comes to entertainment. So, it is only natural that we use it for marketing purposes – it’s where our customers are. In content marketing circles, we often discuss the ‘3 H’s.’ Much like the ‘4... Read more
Categories: Content

Written on 15 July, 2018 by Alyna Malyniak

What is Evergreen Content? When you hear the term ‘evergreen’, my bet is that the first thing that comes to your mind is an image of a pine tree or a eucalyptus tree withstanding the wintery weather. But, in this instance when I mention evergreen, I’m talking about content. If content is an important... Read more
Categories: Content

Written on 20 June, 2018 by Julia Hammond

Does Clickbait Work? (The Answer Will Shock You!) Clickbait is a dirty word in the online marketing world. When we hear it, most of us think ‘fake news stories’ or ‘bad pyramid selling articles on social media’. You can picture the headline now, right? She Took This Magic Pill and You’ll Never Guess What Happened Next! Most of... Read more
Categories: Content

Written on 09 April, 2018 by Raul Chango

Why Honest Content is King Get onto any social media platform and you’re bound to see a sea of short and long content from all kinds of industries, brands and businesses, all working to make their impact on their desired audience. But what is it that distinguishes compelling and effective content from the rest? What... Read more
Categories: Content

Written on 13 February, 2018 by Julia Hammond

Falling in Love with Long Form Content It’s Valentine’s Day today and, in light of that, we’re revealing to you WME’s latest squeeze: Long Form Content. Long Form Content has some sweet and adorable qualities. Our darling is able to nurture, entertain and educate the individuals she reaches, leaving them with a lasting impression. She provides a... Read more
Categories: Content

Written on 08 February, 2018 by Julia Hammond

Top 5 Tactics to Generate an Email List Email is a great marketing tool to help grow your business, but it only works if you are patient and willing to spend the time procuring and testing your list. In the digital age, it’s important to any business’ success to capitalise on this standard nurture practice as it gives you the... Read more
Categories: Content

Written on 29 January, 2018 by Donal Stott

How to Create a Brand Voice : The Brand Voice Diamond When your business is fighting against dozens of others that offer similar services or products, the difference between success and failure can come down to the smallest things. In a lot of cases, it’s branding that makes all the difference, with consumers ready to pay a whole lot more based... Read more
Categories: Content

Written on 19 December, 2017 by Trish OLoughlin

2018 Content Marketing Trends: Fewer Stories, Better Content and New Formats More and more businesses are realising the power of content marketing, and for good reason. What was once a quiet area of the digital space is now booming loud and proud, becoming the primary source of fuel for brand creation. When done right, content marketing has a significant impact on the... Read more
Categories: Content

Written on 18 October, 2017 by Trish OLoughlin

How Sloppy Copy Can Cost Your Business We’re all human, and we all make mistakes from time to time. I get that. But few things crush my spirit more than a fresh slab of content glaring with spelling errors, typos and incorrect grammar. And I’m not alone. An analysis conducted back in 2011 showed that a single spelling mistake... Read more
Categories: Content