Clever ways to grow your web traffic

Written on 12 June, 2013 by Karen Lim-Sam
Categories: Marketing, Search Engine Optimisation | Tags: google, search engines

In the offline world, you can rely on a striking shopfront and stellar customer service. But if you’re doing business online, you need to dream up more inventive ways to get customers through your door. Making a concerted effort to grow your web traffic is important for improving your brand presence and expanding your bottom line – factors that will help you maintain a competitive edge. Here are four clever ways to supercharge your web traffic.

1. Get on board with Google Tools

From AdWords and Analytics to Keywords and Disavow, online search giant Google has turned tracking and accelerating your web traffic into a virtual breeze. Invest some time getting to know these programs and understanding how they can benefit you – they represent an arsenal of customer intelligence that can spark profitable insights and instant growth.

2. Grow your company blog

So you’ve made a half-hearted commitment to blogging, but you’re too time-poor to jump right in? Spend some time thinking about your content strategy and devote resources to the type of posts that will drive traffic and deliver results. Remember, content that offers value to the customer is infinitely more useful than shameless promotion. This means how-to videos, product tutorials and free giveaways are better than a thinly veiled sales spiel.

3. Develop your social media presence

It might sound obvious, but nailing your social media presence is a powerful way to connect with your customers and drive traffic to your site. That’s why it’s imperative to regularly reach out to your customers via social media and quickly address their comments or concerns. It’s also worth placing social sharing buttons alongside online content such as product images, newsletters and blog posts. If you make social sharing as easy as possible, it’s likely that your current customers will help bring traffic back to you.

4. Keep on top of Search Engine Optimisation (SEO)

There’s no denying that SEO is a fickle world, but it’s important that you keep on top of its various shifts. Whether this means outsourcing your SEO strategy to an expert or cross-referencing keywords and algorithms, it’s critical that your search value is always up to scratch. Boosting your web traffic doesn’t have to be difficult, but it does demand your attention, effort and time. But by making it a priority, you’re placed to leave sluggish sales far behind.

What are your best tips for growing web traffic?