Choosing the right SEO provider

Written on 28 September, 2015 by Karen Lam
Categories: Search Engine Optimisation | Tags: search engine optimisation, seo, small business

Search engine optimisation (SEO) is an invaluable tool for businesses hoping to boost their online rankings. But to fully enjoy the benefits, you must be savvy about picking the right vendor.

Search engines are constantly tweaking their algorithms and updating their best-practice guidelines, so it’s essential to choose an SEO provider who is always one step ahead and ready to protect you from falling foul of the changes.

How to stay ahead of search engines

Constantly refining their processes, the big search engines are dedicated to providing the best possible search results for their users. That means changing the rules from time to time, and these variations can sometimes have a big impact on your rankings. Outdated SEO techniques or simple misunderstandings of the rules can leave companies languishing far behind the competition.

It’s impossible for the average small-to-medium business to dedicate the amount of time needed to understand the ins and outs of the ever-changing SEO landscape, and that’s where the expert opinion of a quality vendor is essential.

Pick the right providers

Make sure you get the right firm for the job by approaching potential experts with a good idea of what you need from them. Be sure to ask key questions such as how long they’ve been in the business and what volume of traffic increase you can expect from them, and be willing to consider firms of all sizes.

Put potential companies to the test

When looking for a good SEO provider, be sure to shop around. It’s fine to ask for consultations from several different companies, as hearing their opinions on your site and your current ranking can help you decide which provider is most closely aligned with your needs.

Ask providers to give you a rundown of the ways they will help you achieve your goals, and look for the businesses that are able to offer creative solutions. Not only do you need a provider that can move quickly and align itself with search engine updates, you want one that is able to move ingeniously as well as tactically.

The waiting game

Most businesses want instant results, but SEO is a slow-paced game, not a race. Once you have committed to a provider, you must have realistic expectations around the time it will take to see results. It could be more than six months before you see any concrete changes, so be prepared to sit and wait it out before asking for proof of results.

Give your business the best possible chance to consistently rank well – pick an SEO provider that can stay ahead of the game.