Can Google read your website? Sub-navigation tips and tricks

Written on 21 October, 2014 by Verity Meagher
Categories: Search Engine Optimisation | Tags: google, seo

There are lots of different elements that need to be considered if you’re hoping for a good Google ranking, but considering whether the search engine can read your site or not is one of the most important.

Pay heed to these top sub-navigation tips and tricks to ensure Google’s spiders can crawl your site from top to bottom.

Using a sitemap

A sitemap is the accepted way to clearly list all the pages on your website. It’s very useful as it can alert search engines to pages that might otherwise be hard to find or inaccessible. If your site is new and doesn’t have many internal links for Google to navigate, or if your site is large and has a lot of different pages, a sitemap is an excellent choice. Google offers some help creating sitemaps.

Clearly naming pages

It’s often tempting to give your page an amusing or clever name, but this could actually put you at a disadvantage when it comes to search results. Your page title is one of the things Google uses to determine what your page is about, so the clearer and more concise your title is, the more likely search engines are to successfully read your site and rank it accordingly.

Give URLs relevant names

Your URLs can also be useful in helping search engines decide what your page is about. A best-practice URL should include keywords and clear indicators of the type of content that will be found on the page and should also indicate where the page can be found on the site. This means including some information about the category or folder it belongs to, such as ‘products’ or ‘information’.

Grouping related content together

Make life easy for the search engines that will be crawling your site by grouping related content together. This makes it easier for Google to understand the common themes and purpose behind your site and shows how much authority you have in any given area.

Use internal links and ditch buttons

Google’s search spiders like to crawl through your site using internal links. These are the links you include from one page on your site to another, and they provide Google with an easy way to index your site. However, they are only useful if they are visible – and if you use Flash or JavaScript buttons instead of hyperlinking through text, Google might miss your links entirely.

Use these tips to make your site a much easier place to navigate. Not only will search engines be more likely to rank you higher, but your human visitors will enjoy a better experience as well.