6 ways a well-designed website can add value to your business

Written on 10 February, 2016 by Verity Meagher
Categories: Web Design & Content | Tags: online business, search engine optimisation, seo, web design

For businesses today, having a website is no longer a luxury – it’s a necessity. Websites provide a multitude of benefits for businesses and a well-designed one can be a key point in helping you stand out from competitors.

Here are six ways a well-designed website can benefit your business.

1. Strengthens brand credibility

You don’t get a second chance to make a first impression, and this saying rings very true for website design. A website that is consistent with your brand identity helps to strengthen your business’s overall image, especially with prospective clients that aren’t familiar with your brand and are making decisions based on what they see on your website.

2. Improves SEO

A well-designed website means more than just aesthetically pleasing design elements – it also means it is structurally designed to help clients find you on search engines. After all, there’s no point having a beautiful website if your target audience can’t find it.

Mobile-friendly websites with good navigation and regularly updated content can work wonders to help your SEO, and ultimately drive conversions.

3. Helps explain your business to first-time visitors

The average time on site is around 15 seconds, which means you need to explain your value proposition quickly and effectively. Well-designed websites showcase this on the homepage through text, imagery and oftentimes videos. This means visitors can quickly understand exactly what your business is and what you can offer clients.

4. Nurtures potential prospects

Businesses can’t survive on loyal clients alone, and attracting new prospects is essential to help your company grow. A website with a homepage that communicates your company’s value proposition, as well as multiple pages or a blog with information on your products and services, can help you convert visitors into prospects – and ultimately into clients.

5. Aids in lead generation

Well-designed websites will have multiple, simple ways for visitors to get in contact with you to find out more about your products and services such as through contact forms, calls to action and newsletter sign-ups. These leads are crucial to attracting new business.

6. Helps bolster all other marketing activities – including offline

While digital marketing has grown rapidly in recent years, offline marketing is still essential to many businesses. A well-designed website can complement all marketing efforts – both digital and offline – by giving you a place to direct prospects and clients afterwards. Again, ensure consistency of your brand identity and marketing messages to bolster credibility and encourage more visitors to become prospects.

Investing in website design, both for branding purposes and SEO, will provide plenty of added value to your business, and ultimately drive more sales.

Contact WebCentral to create a well-designed website that will set your business up to succeed.