5 reasons your business needs social media

Written on 13 June, 2016 by Lisa Shannahan
Categories: Social Media | Tags: social media

While social media was traditionally viewed as primarily a platform for pleasure, it is increasingly being recognised as a valuable tool for businesses. We look at some of the key benefits social media could offer your business.

Keeps you front-of-mind

There are so many brands out there these days that consumers simply can’t remember all of them. You need to be constantly in the face of the consumers you want to target – not necessarily selling, but reminding them of your message, keeping your logo out there and reinforcing their affection and trust for you. Social media has advantages over a website in this regard as your messages are posted right where many consumers are spending big chunks of their time.

Humanises your brand

By sharing relevant content from third parties, posting generally, and responding to comments, you establish a personality for your brand which contributes to trust and consumer affection. Customers relate to, and tend to feel more loyalty towards, human-like entities more than cold corporate ones because they feel as though they are more than just a number to you.

Develops & reinforces customer relationships

Social media allows you unique insights into many angles of your relationships with your customers: what they are saying to you, about you, and about topics that relate to who you are or what you sell. Depending on your business goals, you can listen to people in your local area, or anyone globally discussing a related topic. The time you put in to managing your relationships with your customers through social media will be worth it; for a start, studies have shown that consumers are more likely to purchase from brands they follow online. It can pay to reach out to people who have had a negative experience with your brand or product and genuinely attempt to rectify the situation.

Allows highly-targeted advertising

Social media advertising tends to be highly effective, particularly compared to banner ads. Part of the reason for this is how targeted they can be to the user – exactly what options are available is dependent on the platform you’re using, but generally you can target based on demographic, interests, location, behaviours, or really anything else you can think of that might be determined from social media activity. You can even test ads targeted to each of these and then go with the one that performs the most successfully. The options are almost endless.

Helps drive traffic to your website

Your social media pages don’t have to operate in isolation from your website. You can (and should) use them to drive traffic to your site. Sharing links to your website’s blog posts, news updates, new products and releases, or anything else of interest will drive more traffic to your site. You can’t just rely on people to remember to visit your site of their own accord.

In addition, if your social media pages are relevant and active, they may appear in search results independently of your main website, therefore increasing your business’s overall presence on that critical first page of results.